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Description

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AcuityAds No 
Adobe Marketo Engage Yes 
Algonomy No 
Bright Analytics No 
Cluster No 
Commanders Act No 
Crux Intelligence No 
DV Publisher Suite No 
Eloqua Yes 
Eversight Offer Innovation No 
GaleForceMedia No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
MSIGHTS No 
MetricFire No 
NIQ Activate No 
Salesforce Yes 
TargetVideo No 
Walmart No 
Zefr No 

Integrations

AcuityAds Yes 
Adobe Marketo Engage No 
Algonomy Yes 
Bright Analytics Yes 
Cluster Yes 
Commanders Act Yes 
Crux Intelligence Yes 
DV Publisher Suite Yes 
Eloqua No 
Eversight Offer Innovation Yes 
GaleForceMedia Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
MSIGHTS Yes 
MetricFire Yes 
NIQ Activate Yes 
Salesforce No 
TargetVideo Yes 
Walmart Yes 
Zefr Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

N Technologies

Country

United Kingdom

Website

n.rich/

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration No 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing Yes 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Content Marketing

Audience Targeting Yes 
Brand Management No 
Campaign Management Yes 
Categorization / Grouping No 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools Yes 
Visitor Identification Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Sales Enablement

Collaboration No 
Contact Management No 
Content Management No 
Document Management No 
Goals / Quota Management No 
Lead Management No 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management No 
Training Management No 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

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