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Description
Without measurement, change is impossible. Milestone Analytics empowers you to enhance your marketing strategy and investment effectively. By tracking your digital marketing efforts across various channels—including your website, mobile platforms, social media, and paid search—you can gain valuable insights. You can also compare different locations and incorporate external data such as brand reports. Serving as your comprehensive hub for digital marketing performance, Milestone Analytics stands out as an essential business intelligence tool for any enterprise. It simplifies the often tedious process of digital marketing analytics. With Milestone Analytics, you can go beyond just website metrics, gaining access to all vital KPIs, channel distribution insights, social media performance, digital marketing campaigns, reviews, and much more. All your marketing metrics are conveniently aggregated and visualized in appealing, user-friendly charts. You will benefit from a unified performance view that spans all marketing channels while seamlessly integrating data from your website and various distribution platforms, allowing for more informed decision-making.
Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
Yes
Google Analytics
Yes
ActiveScale
Yes
Athena Security
Yes
Bing
Yes
Fleet Edge Master
Yes
FlytBase
Yes
Genea Submeter Billing
Yes
Google
Yes
Google Ads
Yes
Integrations
Facebook
Yes
Google Analytics
Yes
ActiveScale
No
Athena Security
No
Bing
No
Fleet Edge Master
No
FlytBase
No
Genea Submeter Billing
No
Google
No
Google Ads
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$250 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
MileStone
Founded
1998
Country
United States
Website
www.milestoneinternet.com/products/analytics
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
Yes
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
Yes
Website Analytics
Yes
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
