Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Mercana is an innovative customer intelligence platform fueled by artificial intelligence, tailored specifically for direct-to-consumer e-commerce brands to effectively analyze, enhance, and leverage their existing customer data to foster growth. It seamlessly integrates with a company's customer database, enriching each profile with more than 100 distinct data points, which encompass aspects like social media activity, professional history, demographics, interests, and behavioral cues, thus creating a comprehensive and actionable portrait of every customer. The platform excels in pinpointing high-value individuals, including influencers, executives, athletes, and corporate buyers across over 15 distinct categories, utilizing AI to identify patterns and reveal VIP customers that would typically go unnoticed. Once these key individuals are identified, Mercana equips businesses with a suite of built-in tools for proactive engagement, including automated outreach capabilities through email, Instagram, and LinkedIn, alongside a pipeline management system to monitor and nurture relationships. In addition, its AI-driven search functionality empowers teams to easily query their customer base, facilitating informed decision-making and tailored marketing efforts. This holistic approach not only enhances customer understanding but also drives meaningful interactions that can significantly boost sales.
Description
Regardless of your marketing experience, SAS provides innovative solutions that allow you to rethink your marketing strategies. With tools for adaptive planning, journey activation, and a real-time decision engine, you can craft engaging, moment-based customer experiences that enhance profitability and build brand loyalty. Effortlessly expand customer data activation beyond the limits of conventional customer data platforms. Respond more swiftly with ready-to-use insights powered by cutting-edge AI and machine learning technologies. Streamline and automate your marketing planning processes to ensure maximum accountability. Design personalized customer journeys that not only elevate response rates but also drive profitable lead generation. Broaden your brand experience by collaborating with various functions, suppliers, vendors, or stakeholders. SAS Customer Intelligence 360 offers tailored, intelligent marketing solutions ideal for contemporary enterprises. By guiding brands from data to insight and ultimately to action, SAS equips businesses with comprehensive tools for adaptive planning and journey activation, ensuring they stay ahead in a competitive landscape. Additionally, the integration of advanced analytics allows you to fine-tune strategies continuously.
API Access
Has API
No
API Access
Has API
No
Integrations
HubSpot CRM
Yes
Instagram
Yes
Klaviyo
Yes
LinkedIn
Yes
SAS Data Loader for Hadoop
No
SAS MDM
No
Shopify
Yes
SurveyXact
No
Integrations
HubSpot CRM
No
Instagram
No
Klaviyo
No
LinkedIn
No
SAS Data Loader for Hadoop
Yes
SAS MDM
Yes
Shopify
No
SurveyXact
Yes
Pricing Details
$79 per month
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Mercana
Country
United States
Website
www.mercana.so/
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/en_us/solutions/customer-intelligence.html
Product Features
Product Features
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
CRM
Calendar/Reminder System
Yes
Call Logging
No
Document Storage
Yes
Email Marketing
Yes
Internal Chat Integration
Yes
Lead Scoring
Yes
Marketing Automation Integration
Yes
Mobile Access
Yes
Quotes / Proposals
No
Segmentation
Yes
Social Media Integration
Yes
Task Management
Yes
Territory Management
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes