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Description

Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.

Description

SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Airbyte Yes 
Desktop.com Yes 
MetaRouter Yes 
Quickwork Yes 
Stripe Yes 

Integrations

Airbyte No 
Desktop.com No 
MetaRouter No 
Quickwork No 
Stripe No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

Pricing based on implementation complexity

Free or low-cost pilot available
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Keen Decision Systems

Founded

2010

Country

United States

Website

keends.com

Vendor Details

Company Name

SnapStrat

Founded

2013

Country

United States

Website

www.snapstrat.com

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking Yes 
Budgeting & Forecasting Yes 
Dashboard Yes 
Data Analysis Yes 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics Yes 
Profitability Analysis No 
Strategic Planning Yes 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Business Performance Management

Ad Hoc Reports Yes 
Ad hoc Analysis No 
Budgeting & Forecasting Yes 
Consolidation / Roll-Up Yes 
Dashboard No 
Key Performance Indicators Yes 
Predictive Analytics Yes 
Qualitative Analysis No 
Quantitative Analysis Yes 
Scorecarding Yes 
Strategic Planning Yes 

Data Analysis

Data Discovery No 
Data Visualization Yes 
High Volume Processing No 
Predictive Analytics Yes 
Regression Analysis Yes 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar No 
Media Planning Yes 
Predictive Analytics Yes 
Presentation Tools Yes 
Project Tracking No 
Spend Management Yes 

Statistical Analysis

Analytics No 
Association Discovery No 
Compliance Tracking No 
File Management No 
File Storage No 
Forecasting Yes 
Multivariate Analysis Yes 
Regression Analysis Yes 
Statistical Process Control No 
Statistical Simulation Yes 
Survival Analysis No 
Time Series Yes 
Visualization No 

Product Features

Business Management

Billing & Invoicing No 
CRM No 
Employee Management No 
Financial Management Yes 
Inventory Management Yes 
Marketing Management Yes 
Order Management No 
Point of Sale (POS) No 
Project Management No 
Purchasing No 
Scheduling No 
Time & Expense Tracking No 
Training Management No 
Vendor Management Yes 

Business Plan

Business Plan Templates Yes 
Collaboration Yes 
Dashboard Yes 
Financial Projections Yes 
Financial Templates Yes 
Fundraising Management No 
Investor Management No 
Pitch Presentation No 
Social Sharing No 
Step-by-Step Wizard No 

Business Process Management

Access Controls / Permissions Yes 
Alerts / Notifications Yes 
Business Process Automation Yes 
Business Rules Management Yes 
Collaboration Yes 
Process Change Tracking Yes 
Process Mapping No 
Process Modeling & Design No 
Visual Workflow Management No 

Dashboard

Annotations No 
Data Source Integrations No 
Functions / Calculations Yes 
Interactive No 
KPIs Yes 
OLAP No 
Private Dashboards Yes 
Public Dashboards Yes 
Scorecards Yes 
Themes No 
Visual Analytics Yes 
Widgets No 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis Yes 
Sentiment Analysis Yes 
Statistical Modeling Yes 
Text Analytics No 

Decision Support

Application Development Yes 
Budgeting & Forecasting No 
Data Analysis Yes 
Decision Tree Analysis Yes 
Monte Carlo Simulation No 
Performance Metrics Yes 
Rules-Based Workflow Yes 
Sensitivity Analysis Yes 
Thematic Mapping No 
Version Control No 

Marketing Analytics

A/B Testing Yes 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration No 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics Yes 
Presentation Tools Yes 
Project Tracking Yes 
Spend Management Yes 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management No 
Digital Asset Management No 
Expense Management No 
Marketing Calendar Yes 
Strategic Planning Yes 

Pricing Optimization

Channel Analysis Yes 
Competing Product Analysis No 
Forecasting No 
Market Analysis Yes 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation Yes 
Pricing Analytics Yes 
Profitability Analysis Yes 
Scenario Planning Yes 

Strategic Planning

Budgeting & Forecasting Yes 
Dashboard Yes 
Goal Setting / Tracking Yes 
Idea Management Yes 
KPIs Yes 
Modeling & Simulation No 
Roadmapping Yes 
Scenario Planning Yes 
Scorecards Yes 

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