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Description
Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.
Description
Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.
API Access
Has API
No
API Access
Has API
Yes
Integrations
AdRoll
No
Airbyte
Yes
Awin
No
Desktop.com
Yes
Google Ads
No
Google Analytics
No
Google Cloud BigQuery
No
HubSpot CRM
No
LinkedIn
No
Meta Ads
No
Integrations
AdRoll
Yes
Airbyte
No
Awin
Yes
Desktop.com
No
Google Ads
Yes
Google Analytics
Yes
Google Cloud BigQuery
Yes
HubSpot CRM
Yes
LinkedIn
Yes
Meta Ads
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
$5,000 / month
SegmentStream is more than just software — it’s a strategic partnership. Our experts will support you with tailored onboarding, training, monthly reviews, and high-touch guidance on budget allocation and ad optimization. We help you fix what’s broken, eliminate wasted spend, and drive real growth using our proprietary AI platform and custom integrations.
Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.
Our pricing varies based on your ad budget, license type, add-ons, and required customizations. So, we’ll need to get in touch to give you accurate pricing information.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Keen Decision Systems
Founded
2010
Country
United States
Website
keends.com
Vendor Details
Company Name
SegmentStream
Founded
2018
Country
United Kingdom
Website
segmentstream.com
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
Yes
Budgeting & Forecasting
Yes
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
Yes
Profitability Analysis
No
Strategic Planning
Yes
Trend / Problem Indicators
Yes
Visual Analytics
Yes
Business Performance Management
Ad Hoc Reports
Yes
Ad hoc Analysis
No
Budgeting & Forecasting
Yes
Consolidation / Roll-Up
Yes
Dashboard
No
Key Performance Indicators
Yes
Predictive Analytics
Yes
Qualitative Analysis
No
Quantitative Analysis
Yes
Scorecarding
Yes
Strategic Planning
Yes
Data Analysis
Data Discovery
No
Data Visualization
Yes
High Volume Processing
No
Predictive Analytics
Yes
Regression Analysis
Yes
Sentiment Analysis
No
Statistical Modeling
Yes
Text Analytics
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
No
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
No
Spend Management
Yes
Statistical Analysis
Analytics
No
Association Discovery
No
Compliance Tracking
No
File Management
No
File Storage
No
Forecasting
Yes
Multivariate Analysis
Yes
Regression Analysis
Yes
Statistical Process Control
No
Statistical Simulation
Yes
Survival Analysis
No
Time Series
Yes
Visualization
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
