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Description
Keen is shaping the future of marketing mix by providing a comprehensive system that integrates both historical analysis and forward-looking, prescriptive planning, ensuring that marketers can continually refine their spending decisions across various channels while linking them to financial outcomes. This enables businesses to quickly adopt data-driven strategies and incorporate new information on the fly. With Keen’s marketing elasticity engine, users can explore all available channels, including those previously untested, allowing for informed scenario planning that aligns with both financial objectives and risk management. When considering marketing metrics, one often thinks of marketing mix models or multi-touch attribution methods to assess past effectiveness. However, the challenge lies in identifying the best opportunities for future initiatives, particularly in uncharted channels or during times of significant uncertainty, such as during a pandemic. Keen’s SaaS platform empowers users to forecast future performance accurately across all channels, enabling them to make wiser, growth-oriented decisions. This innovative approach not only enhances strategic planning but also helps marketers navigate the complexities of an ever-evolving market landscape.
Description
Keen is a fully managed event streaming platform. Our real-time data pipeline, built on Apache Kafka, makes it easy to collect large amounts of event data. Keen's powerful REST APIs and SDKs allow you to collect event data from any device connected to the internet.
Our platform makes it possible to securely store your data, reducing operational and delivery risks with Keen. Apache Cassandra's storage infrastructure ensures data is completely secure by transferring it via HTTPS and TLS. The data is then stored with multilayer AES encryption.
Access Keys allow you to present data in an arbitrary way without having to re-architect or re-architect the data model. Role-based Access Control allows for completely customizable permission levels, down to specific queries or data points.
API Access
Has API
No
API Access
Has API
No
Integrations
Stripe
Yes
Airbyte
Yes
Amazon S3
No
Bold BI
No
Causal
No
Freshpaint
No
GitHub
No
Heroku
No
Kixie PowerCall & SMS
No
Maxio
No
Integrations
Stripe
Yes
Airbyte
No
Amazon S3
Yes
Bold BI
Yes
Causal
Yes
Freshpaint
Yes
GitHub
Yes
Heroku
Yes
Kixie PowerCall & SMS
Yes
Maxio
Yes
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
$149 per month
https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fkeen.io%2Fpricing%2F
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Keen Decision Systems
Founded
2010
Country
United States
Website
keends.com
Vendor Details
Company Name
Keen.io
Founded
2011
Country
United States
Website
keen.io
Product Features
Business Intelligence
Ad Hoc Reports
No
Benchmarking
Yes
Budgeting & Forecasting
Yes
Dashboard
Yes
Data Analysis
Yes
Key Performance Indicators
Yes
Natural Language Generation (NLG)
No
Performance Metrics
Yes
Predictive Analytics
Yes
Profitability Analysis
No
Strategic Planning
Yes
Trend / Problem Indicators
Yes
Visual Analytics
Yes
Business Performance Management
Ad Hoc Reports
Yes
Ad hoc Analysis
No
Budgeting & Forecasting
Yes
Consolidation / Roll-Up
Yes
Dashboard
No
Key Performance Indicators
Yes
Predictive Analytics
Yes
Qualitative Analysis
No
Quantitative Analysis
Yes
Scorecarding
Yes
Strategic Planning
Yes
Data Analysis
Data Discovery
No
Data Visualization
Yes
High Volume Processing
No
Predictive Analytics
Yes
Regression Analysis
Yes
Sentiment Analysis
No
Statistical Modeling
Yes
Text Analytics
No
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
No
Media Planning
Yes
Predictive Analytics
Yes
Presentation Tools
Yes
Project Tracking
No
Spend Management
Yes
Statistical Analysis
Analytics
No
Association Discovery
No
Compliance Tracking
No
File Management
No
File Storage
No
Forecasting
Yes
Multivariate Analysis
Yes
Regression Analysis
Yes
Statistical Process Control
No
Statistical Simulation
Yes
Survival Analysis
No
Time Series
Yes
Visualization
No
Product Features
Big Data
Collaboration
No
Data Blends
No
Data Cleansing
No
Data Mining
No
Data Visualization
No
Data Warehousing
No
High Volume Processing
No
No-Code Sandbox
No
Predictive Analytics
No
Templates
No
Data Visualization
Analytics
No
Content Management
No
Dashboard Creation
No
Filtered Views
No
OLAP
No
Relational Display
No
Simulation Models
No
Visual Discovery
No
Embedded Analytics
Ad hoc Query
Yes
Application Development
No
Benchmarking
No
Dashboard
Yes
Interactive Reports
Yes
Mobile Reporting
Yes
Multi-User Collaboration
Yes
Self Service Analytics
Yes
Streaming Analytics
Yes
Visual Workflow Management
No
Master Data Management
Data Governance
No
Data Masking
No
Data Source Integrations
Yes
Hierarchy Management
No
Match & Merge
No
Metadata Management
No
Multi-Domain
No
Process Management
No
Relationship Mapping
No
Visualization
Yes
Product Analytics
Attribution
No
Automatic Data Capture
No
Churn Reporting
No
Customer Feedback Collection
No
Customer Guidance
No
Customer Journey Analytics
No
Data Export
No
Data History Retention
No
Data Labeling
No
Product Engagement Scoring
No
Real-Time Data Analysis
No
Touchpoint Analytics
No
User Segmentation
No
