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Description

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

Description

Our observation techniques are designed to create a comfortable and authentic environment for customers when they engage with different brands. Our team of researchers is skilled in video analysis, complemented by an analytics platform that captures every crucial detail. We provide your data in a format that is actionable, driving optimal outcomes for your brand. Utilizing industry-leading technology, we ensure maximum comfort, simplicity, and quality for both agencies and consumers alike. By observing consumers in their everyday surroundings, we gather genuine insights that reflect true behaviors. Our toolkit includes wearables such as Go Pros, fixed cameras, and eye trackers, among others. We meticulously translate, subtitle, and tag content by themes, behaviors, and sentiment, and create captivating showreels that enhance your presentations with compelling video narratives. All your footage is securely stored for your convenience, allowing you to access it whenever necessary. In addition to this, we can manage, analyze, and subtitle existing vox pops and free-form video responses, enabling you to search by themes and gain a deeper understanding of consumer behavior. This comprehensive approach not only streamlines your data management but also enriches your brand's storytelling capabilities.