Compare Kantar Marketplace vs. Pathway

Enhance your competitive advantage by leveraging agile consumer insights. Our advanced platform caters specifically to innovative brands, enabling them to thrive in today's market. Kantar Marketplace serves as an automated market research solution tailored for insights experts, marketing professionals, and agencies eager to experiment, learn, and accelerate their progress. This unique platform stands out as the only market research tool with independently validated capabilities that accurately forecast sales and brand expansion. Quickly obtain answers to your critical inquiries through proven automated research solutions crafted to meet the highest quality standards. Select from a comprehensive range of modular offerings, including surveys, reports, and data, allowing you to conduct your own market research or leverage Kantar’s specialized services. Gain access to global insights with solutions available in 70 countries, continually expanding to meet client needs. With dedicated local support and account management, rest assured knowing you have assistance whenever needed. As the world’s foremost data, insights, and consulting company, Kantar is committed to helping clients understand consumer behavior and drive growth effectively. Our expertise empowers brands to navigate the complexities of the market landscape with confidence and clarity.

Pathway serves as an innovative platform designed for contemporary product teams, enabling them to efficiently identify suitable respondents and validate user experience (UX) solutions with ease. By utilizing Pathway, teams can enhance the overall user experience, gain insights more rapidly, and actively engage in the research process. With the capability to design diverse usability tests, surveys, or asynchronous user interviews, users can employ a multitude of methodologies. The platform allows for the addition of multiple blocks, encouraging a mix-and-match approach complemented by robust logic features. All of this is made accessible through an intuitive interface. You can generate a magic link to ensure that participants are evenly allocated across different variations of your test, eliminating the need for generic open-ended questions. Furthermore, Pathway's AI intelligently interprets context based on your directives, prompting follow-up questions that delve into deeper insights. Tailoring your research has never been easier, as you can gather feedback from precisely the audience you require. With over 400 filters and more than 130 countries available, recruiting ideal testers for unmoderated research is now a seamless experience, streamlining the entire process for product teams. This comprehensive functionality empowers teams to achieve more informed decision-making and ultimately create superior products.