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Description

Insider One serves as an AI-driven platform for customer engagement and omnichannel marketing, seamlessly integrating customer data, personalization, predictive intelligence, and journey orchestration into one cohesive system. This allows marketing teams to provide immediate and tailored experiences across various channels, including web, app, email, SMS, WhatsApp, push notifications, and site search, all without the need to toggle between different tools. By analyzing customer behavior, it can foresee interests and subsequent actions, which empowers marketers to accurately segment their audiences, initiate automated journeys, and enhance campaigns using real-time AI that predicts needs while boosting engagement and conversion rates. Additionally, the platform features a built-in Customer Data Platform (CDP) that integrates data from over 100 connectors, forming unified customer profiles for customized messaging and insightful recommendations. Users are equipped to craft and automate interconnected experiences using a visual canvas that incorporates triggers and conditions, allowing for A/B testing and the initiation of personalized interactions, thus enhancing overall marketing effectiveness. Moreover, Insider One's adaptability ensures that it can evolve alongside changing customer preferences, further solidifying its value in the dynamic landscape of digital marketing.

Description

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Tag Manager Yes 
Lytics Yes 
Segment Yes 
Shopify Yes 
optilyz Yes 
AppsFlyer Yes 
Branch Yes 
Drip Yes 
Formstack Yes 
HubSpot CRM Yes 
Inline CRM Yes 
Kustomer Yes 
Mailchimp Yes 
Sabre Airport Management Yes 
Salesforce Agentforce Marketing Yes 
Voucherify Yes 
Workato Yes 
Zendesk Yes 
Zoho CRM Yes 

Integrations

Google Tag Manager Yes 
Lytics Yes 
Segment Yes 
Shopify Yes 
optilyz Yes 
AppsFlyer No 
Branch No 
Drip No 
Formstack No 
HubSpot CRM No 
Inline CRM No 
Kustomer No 
Mailchimp No 
Sabre Airport Management No 
Salesforce Agentforce Marketing No 
Voucherify No 
Workato No 
Zendesk No 
Zoho CRM No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$3050/month
The pricing is based on Database Size and Unique Monthly Visitors. Message volume is an upper limit, not the actual pricing driver. Database size is your contactable customer records. We do not distinguish between active and inactive customer records. Unique monthly visitors (UMVs) are calculated as the average number of people who visit your website, e-commerce site, or mobile app each month.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Insider One

Founded

2012

Country

United States

Website

insiderone.com/platform/

Vendor Details

Company Name

Mapp

Founded

2016

Country

United Kingdom

Website

mapp.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Customer Engagement

Analytics Yes 
Churn Management Yes 
Communication Management Yes 
Community Management Yes 
Content Syndication No 
Feedback Collection Yes 
Gamification No 
Live Chat Yes 
Video Content No 

Customer Experience

Action Management Yes 
Analytics Yes 
Customer Segmentation Yes 
Dashboard No 
Feedback Management Yes 
Knowledge Management Yes 
Multi-Channel Collection Yes 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis Yes 

eCommerce Marketing

AB Testing Yes 
Abandoned Cart Email Yes 
Analytics / ROI Tracking Yes 
Customer Data Profiles Yes 
Dynamic Content Yes 
Email Marketing Yes 
Email Personalization Yes 
Facebook Ads No 
Google Ads Yes 
Product Recommendations Yes 
Push Notifications Yes 
Retargeting Yes 
SMS Marketing Yes 
Search Marketing No 
Segmentation Yes 
Signup Forms & Popups No 
Social Marketing No 
Triggered Emails Yes 
Website Visitor Tracking Yes 

eCommerce Personalization

A/B Testing Yes 
Abandoned Cart Email Yes 
Dynamic Pricing Yes 
Offers & Discounts Notifications Yes 
Personalized Site Navigation Yes 
Product Recommendations Yes 
Reporting / Analytics Yes 
Social Insights No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence Yes 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking Yes 
Data Blending Yes 
Data Mining No 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis Yes 

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