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Description
Infor Omni-channel Campaign Management acts as a unified marketing database solution designed for the strategic planning, implementation, and assessment of permission-based marketing initiatives across various channels. Enhance customer engagement and foster loyalty through a user-friendly, all-encompassing, and adaptable platform that empowers you to respond from any device while delivering immediate insights. Achieve greater precision in targeting your audience by developing queries and segmentation strategies that leverage demographic and transactional information, campaign histories, model scores, and additional criteria to showcase the most appealing offers. Utilizing sophisticated data mining techniques, this solution employs profiles, influences, trends, Bayes probabilities, and cluster analysis to generate scoring metrics. Furthermore, the analytics are presented in a straightforward interface equipped with drill-down features, allowing for in-depth exploration of data within an OLAP reporting framework, ensuring users can gain valuable insights effortlessly. This comprehensive approach not only streamlines campaign management but also enhances overall marketing effectiveness.
Description
Execute marketing initiatives across SMS, MMS, email, app notifications, social platforms, voice channels, APIs, files, and offline mediums. Optimize campaign effectiveness through multi-variate and A/B testing, complemented by immediate feedback. Develop and oversee comprehensive customer profiles by integrating data from various online and offline channels. Implement dynamic personalization strategies that respond to evolving customer behaviors. Seamlessly deliver customized offers and propositions. Configure and scale interactive campaigns—whether they are event-triggered or one-off—to engage customers at every touchpoint in their journey, thereby enhancing their lifetime value. Equip your marketing team with user-friendly drag-and-drop tools and journey builders for efficient campaign management. Rapidly test, learn, and refine strategies without the need for outside agency assistance. Track essential marketing metrics through real-time dashboards and readily available reports. Utilize our Reports Wizard to craft and share personalized reports easily. Create, analyze, and segment audiences effectively, transforming data insights into actionable marketing strategies that resonate with your customers. This holistic approach ensures that your marketing efforts are both efficient and impactful.
API Access
Has API
API Access
Has API
Integrations
BlueVenn
PixelMixer
Webex Connect
Webex Engage
Webex Notify
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infor
Founded
2002
Country
United States
Website
www.infor.com/products/customer-experience-suite/omni-channel-campaign-management
Vendor Details
Company Name
Cisco
Founded
1984
Country
United States
Website
cpaas.webex.com/products/webex-campaign
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win