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Description

The Ibotta Performance Network stands out as a prominent promotions network in the United States, designed to enable brands, retailers, and publishers to shape consumer shopping habits effectively. By streamlining the distribution of promotions on a large scale and offering valuable insights into the lasting effects of performance marketing efforts, the IPN cultivates a dynamic and trustworthy rewards ecosystem that serves all parties involved. Through its extensive network, brands can connect with 91% of American households, leveraging relationships with retailers, publishers, and Ibotta's digital platforms to engage consumers at various touchpoints throughout their shopping experience, ultimately leading to genuine incremental sales. The IPN operates on a pay-per-sale basis, which guarantees that brands are charged only for actual sales generated, rather than for mere clicks or impressions. This method has resulted in advertisers using the IPN experiencing an impressive 42% of their conversions coming from new customers, a 70% reduction in the time taken to complete purchases, and a substantial 42% increase in sales that can be attributed directly to their efforts. Additionally, retailers and publishers gain access to more than 900 digital offers available daily, enhancing their promotional capabilities. This multifaceted approach not only drives growth but also fosters a collaborative environment where all participants can thrive together.

Description

Squirrel is an infrastructure platform for B2B affiliate marketing and price comparison designed specifically for digital publishers. It provides a connection between publishers and thousands of retailers across various global affiliate networks. The platform includes five primary offerings: - Widget, an embeddable tool that showcases live prices from retailers in the reader’s local currency, refreshing every 2 to 4 hours; - API, providing publishers with access to a comprehensive international product database that can be searched by keyword, ASIN, UPC, EAN, or SKU within more than ten countries; - Links, a free JavaScript snippet that autonomously identifies, corrects, and monetizes outbound retailer links throughout the entire site while prioritizing the publisher's affiliate accounts; - Insights, an analytics tool that consolidates affiliate performance data from all networks into a single dashboard, complete with reporting capabilities at the page, author, section, and country levels; - Marketplace, Squirrel's personalized retailer network that addresses monetization needs when publishers do not have direct partnerships. Additionally, Squirrel aims to empower publishers by simplifying the affiliate marketing process and enhancing revenue opportunities.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Awin No 
CJ Affiliate No 
Commission Factory No 
Howl No 
Optimise No 
Partnerize No 
Rakuten No 
Skimlinks No 
Trackonomics No 
TradeTracker No 
Tradedoubler No 

Integrations

Awin Yes 
CJ Affiliate Yes 
Commission Factory Yes 
Howl Yes 
Optimise Yes 
Partnerize Yes 
Rakuten Yes 
Skimlinks Yes 
Trackonomics Yes 
TradeTracker Yes 
Tradedoubler Yes 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Pricing Details

$175
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Ibotta Performance Network

Country

United States

Website

ipn.ibotta.com

Vendor Details

Company Name

Obsidian IO, Ltd

Founded

2019

Country

United Kingdom

Website

getsquirrel.co

Product Features

Affiliate

Affiliate Management No 
Affiliate Tracking No 
Banner Management No 
Commission Management No 
Contest Management No 
Coupon Management No 
Email / Newsletter Communication No 
Fraud Detection No 
Multi Level Marketing (MLM) No 
Multi-Language No 
Social Sharing No 

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Loyalty Management

CRM No 
Customer Activity Tracking No 
Discount Management No 
Gift Card System No 
Loyalty Card System No 
Member Portal No 
Membership Management No 
No-Card Loyalty System No 
Referral Tracking No 
Rewards Management No 
White Label No 

Product Features

Affiliate

Affiliate Management Yes 
Affiliate Tracking Yes 
Banner Management No 
Commission Management Yes 
Contest Management No 
Coupon Management No 
Email / Newsletter Communication No 
Fraud Detection Yes 
Multi Level Marketing (MLM) No 
Multi-Language Yes 
Social Sharing Yes 

Referral

Affiliate Marketing No 
Campaign Management No 
Contact Management No 
Employee Referral Management No 
Feedback Management No 
Lead Engagement No 
Loyalty Program No 
Referral Tracking No 
Rewards Management No 

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