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Description
The Ibotta Performance Network stands out as a prominent promotions network in the United States, designed to enable brands, retailers, and publishers to shape consumer shopping habits effectively. By streamlining the distribution of promotions on a large scale and offering valuable insights into the lasting effects of performance marketing efforts, the IPN cultivates a dynamic and trustworthy rewards ecosystem that serves all parties involved. Through its extensive network, brands can connect with 91% of American households, leveraging relationships with retailers, publishers, and Ibotta's digital platforms to engage consumers at various touchpoints throughout their shopping experience, ultimately leading to genuine incremental sales. The IPN operates on a pay-per-sale basis, which guarantees that brands are charged only for actual sales generated, rather than for mere clicks or impressions. This method has resulted in advertisers using the IPN experiencing an impressive 42% of their conversions coming from new customers, a 70% reduction in the time taken to complete purchases, and a substantial 42% increase in sales that can be attributed directly to their efforts. Additionally, retailers and publishers gain access to more than 900 digital offers available daily, enhancing their promotional capabilities. This multifaceted approach not only drives growth but also fosters a collaborative environment where all participants can thrive together.
Description
Squirrel is an infrastructure platform for B2B affiliate marketing and price comparison designed specifically for digital publishers. It provides a connection between publishers and thousands of retailers across various global affiliate networks. The platform includes five primary offerings:
- Widget, an embeddable tool that showcases live prices from retailers in the reader’s local currency, refreshing every 2 to 4 hours;
- API, providing publishers with access to a comprehensive international product database that can be searched by keyword, ASIN, UPC, EAN, or SKU within more than ten countries;
- Links, a free JavaScript snippet that autonomously identifies, corrects, and monetizes outbound retailer links throughout the entire site while prioritizing the publisher's affiliate accounts;
- Insights, an analytics tool that consolidates affiliate performance data from all networks into a single dashboard, complete with reporting capabilities at the page, author, section, and country levels;
- Marketplace, Squirrel's personalized retailer network that addresses monetization needs when publishers do not have direct partnerships. Additionally, Squirrel aims to empower publishers by simplifying the affiliate marketing process and enhancing revenue opportunities.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Awin
No
CJ Affiliate
No
Commission Factory
No
Howl
No
Optimise
No
Partnerize
No
Rakuten
No
Skimlinks
No
Trackonomics
No
TradeTracker
No
Integrations
Awin
Yes
CJ Affiliate
Yes
Commission Factory
Yes
Howl
Yes
Optimise
Yes
Partnerize
Yes
Rakuten
Yes
Skimlinks
Yes
Trackonomics
Yes
TradeTracker
Yes
Pricing Details
Free
Free Trial
No
Free Version
Yes
Pricing Details
$175
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
No
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Ibotta Performance Network
Country
United States
Website
ipn.ibotta.com
Vendor Details
Company Name
Obsidian IO, Ltd
Founded
2019
Country
United Kingdom
Website
getsquirrel.co
Product Features
Affiliate
Affiliate Management
No
Affiliate Tracking
No
Banner Management
No
Commission Management
No
Contest Management
No
Coupon Management
No
Email / Newsletter Communication
No
Fraud Detection
No
Multi Level Marketing (MLM)
No
Multi-Language
No
Social Sharing
No
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Loyalty Management
CRM
No
Customer Activity Tracking
No
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
No
Membership Management
No
No-Card Loyalty System
No
Referral Tracking
No
Rewards Management
No
White Label
No
Product Features
Affiliate
Affiliate Management
Yes
Affiliate Tracking
Yes
Banner Management
No
Commission Management
Yes
Contest Management
No
Coupon Management
No
Email / Newsletter Communication
No
Fraud Detection
Yes
Multi Level Marketing (MLM)
No
Multi-Language
Yes
Social Sharing
Yes
Referral
Affiliate Marketing
No
Campaign Management
No
Contact Management
No
Employee Referral Management
No
Feedback Management
No
Lead Engagement
No
Loyalty Program
No
Referral Tracking
No
Rewards Management
No