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features
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support

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Description

In this dialogue among several leaders at IRI, they highlight the unique qualities that distinguish the organization, such as innovation being an intrinsic part of their culture, their commitment to delivering the finest solutions for their clients' challenges, and their close collaboration with clients to foster business transformation and growth. IRI leverages a state-of-the-art technology platform, IRI Liquid Data®, to provide comprehensive big data, predictive analytics, and forward-looking insights to assist companies in the consumer packaged goods (CPG), over-the-counter health care, retail, and media sectors in tailoring their marketing strategies and expanding their operations. Perry emphasizes the importance of steering IRI at the convergence of CPG and technology with an approach that is both authentic and inclusive, while also balancing essential business practices with innovative ideas. A recent report indicates that as shoppers resume visiting physical stores, effective front-end merchandising can enhance the shopping experience for consumers, simultaneously serving as a catalyst for driving impulse sales growth for retailers. This evolving landscape underscores the need for businesses to adapt to changing consumer behaviors and preferences.

Description

Trendscope delivers timely and precise trend forecasts that enhance your innovation strategy. By scrutinizing countless real-time online discussions among consumers, it assesses, ranks, and anticipates the growth potential of various trends, guiding you to identify which ones will have the greatest impact on your audience. This powerful tool allows businesses to accelerate their innovation processes and make more informed decisions, ensuring they stay ahead in the market. Comprehensive insights into each trend within your sector are readily accessible. Advanced proprietary NLP (Natural Language Processing) tools uncover every trending topic being discussed online, effectively eliminating any blind spots in your research. The Trend Prediction Value (TPV), a scientifically driven metric, accurately forecasts a trend's significance for the future. It highlights untapped market opportunities through data-informed insights, positioning your research far beyond conventional trend analysis and ethnographic studies, ultimately paving the way for more strategic business initiatives. With Trendscope, you can transform the way you approach innovation and trend analysis, making it an indispensable asset for any forward-thinking organization.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon No 
IT Retail POS Yes 
Reddit No 
VK No 
Weibo No 
X (Twitter) No 

Integrations

Amazon Yes 
IT Retail POS No 
Reddit Yes 
VK Yes 
Weibo Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

IRI

Founded

1979

Country

United States

Website

www.iriworldwide.com/en-us

Vendor Details

Company Name

Black Swan Data

Founded

2011

Country

United Kingdom

Website

www.blackswan.com/trendscope/

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis No 
Configurable Alerts No 
Customer Engagement No 
Dashboard No 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Alternatives

Alternatives