Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
Description
Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.
API Access
Has API
No
API Access
Has API
Yes
Integrations
152 Media
Yes
AUDIENCEX
No
AgencyAnalytics
No
Beachfront
No
Bionic for Agencies
No
Blotout
No
Bucksense
Yes
Cross Pixel
No
DV Publisher Suite
No
Humming
No
Integrations
152 Media
No
AUDIENCEX
Yes
AgencyAnalytics
Yes
Beachfront
Yes
Bionic for Agencies
Yes
Blotout
Yes
Bucksense
No
Cross Pixel
Yes
DV Publisher Suite
Yes
Humming
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
GumGum
Founded
2007
Country
United States
Website
www.gumgum.com
Vendor Details
Company Name
Simpli.fi
Founded
2010
Country
United States
Website
simpli.fi/platform/
Product Features
Content Marketing
Audience Targeting
Yes
Brand Management
Yes
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
No
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
Yes
Video Management
No
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
OTT
API Access
Yes
Content Organization
No
Live Events
No
Monetization Tools
Yes
Multi-Service Integration
Yes
SDK
No
Scheduling
No
Video Hosting/Storage
No
Video Quality Optimization
No
Predictive Analytics
AI / Machine Learning
No
Benchmarking
No
Data Blending
No
Data Mining
No
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No
Retargeting
A/B Testing
No
Audience Targeting
No
Behavioral Targeting
No
Conversion Tracking
No
Geo Targeting
No
Mobile Retargeting
No
Personalization
No
Recommendation Engine
No
Social Media Retargeting
No