Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Description

The system automatically tracks and monitors all data points in your MMP on a daily basis. Daily notifications are provided for any campaigns and creatives that affect your ROAS or exhibit unusual behavior. It oversees campaign and creative metrics, sending alerts whenever these metrics exceed predefined thresholds. Regardless of your data storage location, Segwise enables effortless, no-code integration with all data sources. Among its key features are anomaly detection, alerting capabilities, and monitoring of cost-per-custom-event, which collectively offer a thorough insight into campaign performance. Additionally, Segwise evaluates the effects of product updates and LiveOps changes—such as new app versions, tests, and promotional offers—providing a well-rounded view of both revenue and retention metrics. Users have the opportunity to begin with a 14-day free trial that requires no credit card or engineering resources, allowing them to set up in just two minutes. The platform’s seamless integration with a variety of data sources ensures a user-friendly, no-code experience that eliminates the need for technical intervention while empowering users to optimize their campaigns effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

152 Media Yes 
Adjust No 
Amazon Redshift No 
Amplitude No 
App Store No 
AppsFlyer No 
Branch No 
Bucksense Yes 
CleverTap No 
Databricks No 
Firebase No 
Google Cloud BigQuery No 
Google Cloud Platform No 
Google Play No 
Meta AI No 
Mixpanel No 
Singular No 
Snowflake No 
ironSource No 

Integrations

152 Media No 
Adjust Yes 
Amazon Redshift Yes 
Amplitude Yes 
App Store Yes 
AppsFlyer Yes 
Branch Yes 
Bucksense No 
CleverTap Yes 
Databricks Yes 
Firebase Yes 
Google Cloud BigQuery Yes 
Google Cloud Platform Yes 
Google Play Yes 
Meta AI Yes 
Mixpanel Yes 
Singular Yes 
Snowflake Yes 
ironSource Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Vendor Details

Company Name

Segwise

Country

United States

Website

www.segwise.ai/

Product Features

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management Yes 
Video Management No 

Product Features

Alternatives

Alternatives

Unity Ads Reviews

Unity Ads

Unity
Unity Reviews

Unity

Unity Technologies