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features
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support

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Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Description

Perion is a comprehensive advertising technology platform that provides omnichannel solutions designed to engage consumers throughout their entire journey. By leveraging cutting-edge AI, insightful data analytics, and innovative creative strategies, Perion empowers brands to deliver highly targeted and contextually appropriate advertisements across various channels, including search, video, social media, and digital out-of-home. Their approach emphasizes user engagement, privacy considerations, and brand safety, all while optimizing advertising campaigns to achieve the highest possible revenue and performance outcomes. Additionally, Perion offers publishers a suite of tools aimed at maximizing revenue opportunities and refining their monetization approaches, ensuring a win-win scenario for both advertisers and content creators. This commitment to enhancing both brand and publisher experiences sets Perion apart in the competitive landscape of advertising technology.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

152 Media Yes 
Bing No 
Bucksense Yes 

Integrations

152 Media No 
Bing Yes 
Bucksense No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Vendor Details

Company Name

Perion

Founded

2000

Country

Israel

Website

www.perion.com

Product Features

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management Yes 
Video Management No 

Product Features

Alternatives

Alternatives