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Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Description

PTF Lab specializes in innovative technology solutions that leverage AI and Computer Vision for the enhancement of sports broadcasts. Their platform facilitates virtual advertising by enabling real-time logo substitutions during live sporting events, which allows brands to target various markets simultaneously. Additionally, the solution incorporates augmented reality features, providing more engaging branding possibilities. This technology not only allows sponsors to effectively reach their desired audiences but also enriches the overall viewing experience while optimizing advertising efficacy. By merging cutting-edge technology with sports marketing, PTF Lab is redefining the landscape of advertising in sports.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

152 Media Yes 
Bucksense Yes 

Integrations

152 Media No 
Bucksense No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Vendor Details

Company Name

PTF Lab

Founded

2021

Country

Georgia

Website

ptf-lab.com

Product Features

Content Marketing

Audience Targeting Yes 
Brand Management Yes 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management Yes 
Video Management No 

Product Features

Augmented Reality

3D Objects No 
3D Product Visualization No 
Application Development No 
Content Creation No 
Cross-Device Publishing No 
Drag & Drop No 
For Mapping No 
For Sales No 
For Training / Education No 
Object Recognition No 
Simulation No 
Usage Tracking / Analytics No 
Virtual Reality No 

Alternatives

Alternatives