Compare Groundswell vs. Propensity

Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.

D&B Hoovers is a sales intelligence and revenue workflow platform that helps organizations identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement insights, trigger events, and AI-powered assistance, D&B Hoovers helps revenue teams uncover opportunities sooner and make more informed decisions throughout the sales cycle.   Built on the Dun & Bradstreet Data Cloud, D&B Hoovers provides comprehensive business intelligence, including company profiles, corporate family structures, decision-maker contacts, industry information, financial insights, company news, and market intelligence. Advanced search and segmentation capabilities allow users to identify high-potential accounts and build targeted prospect lists based on business characteristics, growth indicators, and buying signals.   D&B Hoovers integrates into existing sales and revenue workflows, helping teams reduce research time, prioritize outreach, monitor account activity, and engage buyers with greater relevance. Real-time business triggers and account intelligence help organizations understand changing customer needs, identify opportunities, and focus efforts on the accounts most likely to convert.   Whether supporting prospecting, account planning, pipeline generation, or revenue operations, D&B Hoovers provides the trusted intelligence and contextual insights needed to help teams work more efficiently and drive better business outcomes.

Coevera is an AI-native CRM and sales process platform for B2B sales organizations of 15 to 2,500 quota-carrying sellers — companies with a defined sales process, sales managers accountable for pipeline, and deals complex enough that consultation rather than transaction wins them. Formerly Pipeliner CRM, built since 2011 on one idea: a sales process should be visible, teachable and repeatable. Intelligence is the default state of the system, not a premium add-on. The platform is industry-agnostic; our strongest results have come from manufacturing, financial services, insurance, software, professional services, energy and mining. Sales leaders buy Coevera for a forecast they can defend. Sales operations teams buy it because it can be configured, changed and reported on without a dedicated administrator, outside consultants or a multi-year build. Reps use it because the pipeline is visual and the next step is obvious. Voyager AI — predictive deal and pipeline guidance in context, with native MCP so Coevera data is available to the AI tools your team already uses. Visual pipeline management — drag-and-drop pipelines, buying centers and relationship maps, so who is involved in a deal and what stage it is actually in are both visible. Guided selling — your stages, required activities and qualification criteria enforced in the flow of work rather than in a document. Automatizer — no-code workflow automation your own ops team builds and changes. Reporting and forecasting built in — no BI licence required, with BI Feeder exporting to Tableau, Power BI and others when your analysts want the raw data. Three editions at three price points — $85, $115 and $150 per user per month. Implementations run in weeks, not quarters. Served markets: United States, Canada, the Un

Adaptive Security is OpenAI’s investment for AI cyber threats. The company was founded in 2024 by serial entrepreneurs Brian Long and Andrew Jones. Adaptive has raised $50M+ from investors like OpenAI, a16z and executives at Google Cloud, Fidelity, Plaid, Shopify, and other leading companies. Adaptive protects customers from AI-powered cyber threats like deepfakes, vishing, smishing, and email spear phishing with its next-generation security awareness training and AI phishing simulation platform. With Adaptive, security teams can prepare employees for advanced threats with incredible, highly customized training content that is personalized for employee role and access levels, features open-source intelligence about their company, and includes amazing deepfakes of their own executives. Customers can measure the success of their training program over time with AI-powered phishing simulations. Hyper-realistic deepfake, voice, SMS, and email phishing tests assess risk levels across all threat vectors. Adaptive simulations are powered by an AI open-source intelligence engine that gives clients visibility into how their company's digital footprint can be leveraged by cybercriminals. Today, Adaptive’s customers include leading global organizations like Figma, The Dallas Mavericks, BMC Software, and Stone Point Capital. The company has a world class NPS score of 94, among the highest in cybersecurity.

Clazar is the Enterprise Cloud GTM Management Platform designed for cloud Go-to-Market teams looking to unlock faster growth through AWS, Microsoft Azure, and Google Cloud marketplaces. Built to simplify and scale marketplace revenue, Clazar brings every step of the cloud commerce journey into a single unified system, from marketplace listing creation and offer management to co-selling execution, usage metering, invoicing, and revenue reconciliation. Cloud GTM teams can operationalize marketplace deals with zero manual overhead while accelerating sales cycles and improving financial accuracy. Clazar integrates seamlessly with Salesforce and HubSpot, allowing sales, partnerships, RevOps, and finance teams to manage marketplace and co-sell motions directly within their existing workflows. ISVs can quickly publish listings, generate private offers in minutes, automate approvals and governance processes, and manage contracts end-to-end without jumping between disconnected tools. With real-time dashboards and analytics, revenue teams gain complete visibility into pipeline performance, billing status, payouts, and cash flow across every cloud marketplace channel. Enterprise-ready by design, Clazar offers robust governance controls, industry-leading security compliance like SOC2 and ISO, and a powerful embedded automation builder to help organizations scale marketplace operations efficiently and confidently. Trusted by 300+ high-growth companies, including Supabase, Zapier, Pinecone, Replit, Perplexity, Confluent, and Secureframe, Clazar is the platform powering the next generation of cloud marketplace success.

Numa is the AI Customer Operations System built for dealerships that are tired of losing revenue and customers to broken processes. Every day, service calls go unanswered, advisors spend their time fielding "where's my car?" instead of selling work, and managers only find out about unhappy customers after the bad review is already posted. Numa fixes this at the infrastructure level that can follow-up with your customers automatically and give visibility into customer satisfaction to your advisors, reps, and managers. Operator answers and routes every inbound call so nothing goes dark. Status Updates proactively reaches out to customers so advisors stop drowning in callbacks. Voice AI books appointments automatically so customers never wait. LiveCSI flags heat cases in real time so managers can intervene before a CSI score takes the hit. Opportunities can proactively reach out on declined services, open recalls, and equity moments. And it all runs through one unified system: one inbox, one shared context. The result: recovered revenue, freed-up advisors, and a customer experience that increases CSI and builds loyalty.

The ultimate MRP solution for small manufacturers! MRPeasy offers an affordable, user-friendly, and cloud-based MRP system tailored specifically for small manufacturing businesses. Transform your customer orders into manufacturing orders and let the system schedule them automatically. It effortlessly books items from your inventory, and if needed, initiates purchase orders on your behalf. Depending on the real-time requirements, MRPeasy allows for both forward and backward scheduling. Automated checks ensure the availability of workers, workstations, and materials. Maintain a comprehensive overview of all your operations at all times! MRPeasy also smoothly integrates with premier accounting software such as QuickBooks and Xero, along with e-commerce platforms like Shopify and WooCommerce. This integration creates an all-encompassing business management solution that meets your every need.

CrankWheel allows you to share your screen while on a call. This makes it easy to create engaging presentations. You can send a link via email or SMS to the viewer and they will be able to view it in any browser on any device. CrankWheel was designed for simplicity and can be shared with customers to facilitate business deals. CrankWheel can be used to complement calls from insurance agents, mortgage advisors and solar advisors as well as educators and customer support specialists. CrankWheel is easy to integrate with websites and allows users to add a Demo button to receive quick notifications. We can show you if they are paying attention. Our Chrome Extension has enabled over 50,000 users to share their screens with prospects, regardless of their technical skills or device choice. CrankWheel can be used on old browsers and obscure devices, even with poor network connections. It works on Mac, Android, iOS, Blackberries, Internet Explorer, and Android.

Haystack connects every employee of your organization with the people, resources, and information they need to thrive and succeed. Haystack provides employees with a fun, intuitive and informative way to start the day. Custom branding with no-code and a modular layout make it easy to highlight key resources, organizational culture, and knowledge. Haystack's automated multi-channel delivery, combined with actionable analytics, makes it easy for you to reach your employees at the right time and place. Spend less time looking for information and more on achieving your goals. Haystack’s knowledge-sharing features make it easy for employees to get the materials they need, no matter where in the world they are. It can be difficult to stay connected with everyone as teams grow and change. Haystack’s rich employee profiles and company directory make colleagues around the world feel as if they are right across the room.

Creatio is a global vendor of an agentic AI-native no-code platform designed to automate workflows and CRM with a maximum degree of freedom. Powered by intuitive no-code development, visual process design, and embedded AI, the Creatio platform enables organizations to build and evolve applications of any complexity and scale—supporting both structured and unstructured workflows, advanced analytics, and flexible dashboards. By empowering business users alongside IT, Creatio reduces application development time by up to 10× and accelerates time-to-value. At the core of the platform are AI agents that can understand context, analyze data, make decisions, and execute tasks across end-to-end workflows. This agentic approach allows organizations to automate entire business processes, not just individual tasks—driving efficiency, agility, and measurable business outcomes. Creatio also provides a rich marketplace of pre-built applications, connectors, and industry-specific solutions, enabling rapid deployment and continuous innovation. Built on a modern, AI-native architecture, the platform ensures seamless integration and adaptability within any digital ecosystem. Creatio CRM is a full-featured suite for marketing, sales, and service automation, unified on the same agentic no-code platform with embedded AI agents. Organizations can deploy it as a complete CRM suite or as modular solutions, gaining the flexibility to scale while maintaining a single, intelligent system of engagement.