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support

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Description

We provide geomarketing solutions centered around location that aim to boost traffic and sales within physical stores. By utilizing our first-party location data and insights, our partners gain a deeper understanding of their operations, enabling them to effectively engage with their consumers through targeted audience and location strategies, assess sales performance in real-time, and enhance their forecasting capabilities. This approach not only drives immediate results but also fosters long-term growth for businesses.

Description

Illuminate the key moments and channels that can effectively engage the right audience. Powered by the exceptional insights from our acclaimed Valassis Consumer Graph™, you will uncover new lucrative markets, target demographics, and innovative strategies to connect with consumers. Identify fresh audiences and understand their underlying motivations. Valassis Illumis highlights impactful moments and optimal media for broadening your reach, captivating consumers, and achieving the best outcomes. As a comprehensive marketing platform, Valassis Illumis fine-tunes results and continuously evolves to enhance consumer discovery and foster growth for marketers. This innovative, multi-patented platform was meticulously crafted by Valassis to provide marketing services that yield significant results and boost commerce. Recognizing the ideal consumers to engage allows you to create more precise and relevant campaigns. Our unique coupon insights not only identify individuals who are inclined to save but also reveal which offers are most effective in eliciting a response, ensuring your marketing efforts are as impactful as possible. By leveraging these insights, you can significantly improve your campaign strategies and drive engagement on a larger scale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Magellan AI Yes 
Placements.io Yes 

Integrations

Magellan AI No 
Placements.io No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

GroundTruth

Country

United States

Website

www.groundtruth.com

Vendor Details

Company Name

Valassis

Founded

1970

Country

United States

Website

valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/

Product Features

Location Intelligence

Behavioral Analytics Yes 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Product Features

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