Alternatives to GroundTruth

Foursquare is the leading independent location intelligence platform, helping businesses unlock the power of location across marketing, analytics, and product development. With Foursquare Attribution, brands can measure how omnichannel campaigns drive real-world outcomes like store visits and sales across 550+ media partners. Foursquare Audience enables marketers to build high-intent, visitation-based segments, while Foursquare Proximity allows for real-time, privacy-first geofencing to reach consumers based on their current location—both available via self-serve or managed service. For analysts and geospatial teams, Foursquare Studio provides a powerful, browser-based platform to visualize and analyze large-scale spatial data. Developers can access the world’s most accurate and detailed POI database—over 100 million places across 200+ countries—through Foursquare Places and Foursquare Places API, enabling location search, tips, photos, and geotagging within apps. Foursquare Movement SDK powers real-time, location-aware experiences by capturing behavioral context to enrich apps, personalize content, and inform smarter decisions.

HERE is the #1 Location Platform For Developers*, ranked above Google Mapbox and TomTom in terms of mapping quality. Switch to a higher-quality offering and take advantage more monetization opportunities. Rich location data, intelligent products, and powerful tools can all be combined to propel your business forward. HERE allows you to add location-aware capabilities into your apps and online services. You get free access to over 20 market-leading AAPs, including Mapping and Geocoding, Routing and Traffic, Weather, and many more. Sign up for HERE Freemium to get access to the HERE XYZ Map Builder, which offers 5GB of storage for all your geodata. No matter what your level of skill, you can get started with industry-leading mapping technology and location technology. *Counterpoint 2019 Report

AdsWizz stands out as a holistic digital audio advertising platform that delivers comprehensive solutions tailored for advertisers, publishers, and podcasters alike. Through the AudioMatic DSP, advertisers can efficiently plan, purchase, assess, and refine their audio marketing campaigns all within one seamless platform, gaining access to top-tier inventory from renowned audio publishers. The platform's sophisticated targeting features encompass mood-based targeting, predictive audiences for podcasts, weather-related targeting, and segments catering to multicultural audiences, thereby significantly increasing campaign accuracy. Additionally, AdsWizz offers attribution tools, including Second Screen retargeting and interactive ads like ShakeMe, which facilitate real-time assessment of ad effectiveness and listener interaction. For podcasters, AdsWizz presents a powerful monetization framework that includes enhanced targeting, precise forecasting, and insightful reporting tools, all designed to maximize revenue and facilitate business growth. This makes AdsWizz an essential partner for anyone looking to navigate the complexities of digital audio advertising successfully.

Evaluate the performance of your commercial properties and uncover the reasons behind their success or challenges. Identify the ideal spot for your forthcoming store or marketing initiative. Develop comprehensive customer personas informed by sales data and demographic information. Gain insight into how local competition, transportation access, and foot traffic influence your business. Strategically choose franchise territories and position your outlets to maximize profitability. Periscope® offers a broad range of features designed to improve location planning, analyze competitors, select franchise territories, and enhance customer profiling and targeting, as well as acquisition and retention strategies. Access your secure, corporate version of Google Maps to effortlessly visualize all of your locations, competitor sites, franchise territories, census information, and additional third-party data in one convenient view. By doing so, you will gain a deeper understanding of the factors affecting your locations' performance. This comprehensive analysis will empower you to make informed decisions that drive growth and success in your business.

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.

BridgeLogic offers a comprehensive platform for WiFi marketing, analytics, and advertising tailored for physical venues. Leveraging an existing WiFi network, the platform delivers real-time insights into customer demographics and social behaviors, gathering information such as names, ages, genders, social interests, contact details, and visit patterns, including foot traffic and duration of stay. This enables businesses to enhance loyalty programs, accumulate valuable customer data, and explore new revenue streams through detailed venue analytics and guest intelligence. With robust marketing automation features, businesses can effectively engage with their clientele, sending mobile coupons, exclusive promotions, email newsletters, and other timely offers even after customers have left the store. By understanding who their most dedicated patrons are through in-depth analytics and reporting, businesses can tailor their strategies for better engagement. This solution is applicable across diverse sectors, from coffee shops to car dealerships and sports stadiums. Ultimately, BridgeLogic empowers physical locations to turn customer insights into actionable marketing strategies that drive growth and customer loyalty.

Ariadne Maps, a high-tech company, provides detailed indoor and customer analytics using its cutting-edge artificial Intelligence approach. This allows indoor and outdoor localization in many industries, such as transportation, malls, retailers, and airports. Advanced artificial intelligence algorithms are used to track customers and passengers anonymously. This helps companies optimize their infrastructure. Ariadne Maps, a company based in Munich, Germany, has been around for many years. We envision physical businesses taking advantage of the data they have had throughout the years through our rapid growth. Our strong team, advisors, investors, and partners give us the confidence to grow, expand, and succeed.

PlotProjects was founded in 2011 and has seen a lot of success. The Wall Street Journal named Plot Projects one of Europe's most promising startups for 2013. We are now the global leader in location marketing for companies using apps. Our technology adds the contextual layer that helps companies win micro-moments from consumers at every touchpoint of their customer journey, online and offline. Our technology is used by brands and publishers to obtain location intelligence, attribute offline and online shop visits, retarget, activate and activate consumers with contextually enhanced personalized messages. A comprehensive geofencing SDK for iOS and Android. Easy to set up and use. Our SDK integrates with your entire digital infrastructure, from your app to customer data, marketing automation, and behavioural analytics platforms. Since 2011, our SDK has been the leader in geofencing, location data, and marketing automation.

Leaders in location technology and intelligence provide the tools necessary for precise positioning of devices across various environments. By utilizing Geospatial Insights, businesses can engage with their customers in their actual locations. Our geo-positioning software empowers organizations to track connected devices effectively in any setting. Take advantage of location data to enhance your digital transformation efforts or to gain a clearer picture of your customers’ offline activities. With our adaptable and easily deployable software solutions, businesses can tap into billions of location points and access curated venues, opening up a world of applications and insights. Implementing a tailored SDK allows you to integrate precise location capabilities into any device, or you can utilize our hybrid location positioning system for accurate digital asset management. Furthermore, by analyzing location data, companies can uncover valuable insights regarding customer behaviors, such as who frequents specific locations, their other points of interest, and their origins, among other inquiries, helping to inform strategic decisions. This ability to harness and interpret location data can significantly enhance customer engagement and operational efficiency.

Uncover a wide array of sponsorship options with just a simple click, whether your aim is to collaborate with one podcast or engage with as many as twenty. Delve into podcasts that resonate with your brand identity, financial plan, and target demographic to ensure a successful podcast advertisement. You have the flexibility to either sift through ideal matches or submit your brief and allow the most suitable podcasts to contact you. On the Zvook Platform, you can seamlessly find podcast pairings, finalize campaign agreements, assess ad performance, and process payments, making it an effortless addition to your advertising strategy. If you're new to the realm of podcast advertising, Zvook serves as an excellent platform to experiment and determine which content and podcast ad expenses align best with your brand needs. Quickly, transparently, and effortlessly, you can explore hundreds of podcast sponsorship opportunities. Begin by creating your profile, allowing your narrative to be shared widely. Plus, we will completely waive our fee for your inaugural podcast advertising campaign exceeding $5,000, ensuring you get started on the right foot. Embrace this chance to elevate your brand's message through the thriving world of podcast advertising.

AudioGO is a user-friendly advertising solution designed to simplify the creation, scheduling, and management of audio advertisements, reaching audiences wherever they enjoy their listening experiences. Extend your mobile marketing efforts to all platforms where music, news, and podcasts are available, ensuring your message is heard even when screens are off. Whether it's throughout the home or on a tablet, AudioGO is engineered to amplify your voice at the right moment. With a publisher network boasting over 100 million unique monthly listeners across the United States in both English and Spanish, our platform continually expands to enhance your outreach. You can tailor your campaigns by targeting listeners based on criteria such as age, gender, location, language, music or podcast genres, in addition to over 60 various interests and user profiles. This versatility enables AudioGO to effectively bridge the gap between your brand and the specific audience you're aiming to reach. Ultimately, AudioGO empowers you to make meaningful connections with your desired demographic, ensuring your advertising resonates effectively.

Cisco Hyperlocation offers remarkable precision in indoor positioning by leveraging your Cisco indoor Wi-Fi network. This system integrates three key Cisco innovations: the advanced Hyperlocation Aironet 4800 access point, the Connected Mobile Experiences (CMX) location engine, and the CMX Location SDK, all of which work in unison to improve both the accuracy and refresh rate for various location-based services, including navigation, engagement, and analytics. On average, it achieves an impressive location accuracy of within 1 to 3 meters for associated Wi-Fi clients. Additionally, when the Cisco CMX SDK is incorporated into mobile applications, it provides an exceptionally rapid refresh rate. The system also employs FastLocate technology, which allows for frequent location updates for connected Wi-Fi clients. With an intuitive click and drag interface, users can experience a comprehensive 360° view of Cisco's Enterprise Networking capabilities. This feature enables insight into daily office activities, allowing businesses to engage customers by offering product details and promotions tailored to their current location. Overall, Cisco Hyperlocation significantly enhances user engagement through its innovative technology.

Experience a top-tier full-stack location platform that accelerates the development of location-centric applications while boosting your revenue through advanced SDKs and APIs for features like geofencing, trip tracking, geocoding, and search functionalities. Leverage open-source SDKs renowned for their precision, accompanied by straightforward documentation, adaptable APIs, and seamless integrations. Craft unique location-based solutions throughout the customer journey, covering everything from personalized messaging to curbside pickup and address autocomplete features. Designed for scalability, this platform handles over 100 billion queries annually from more than 100 million devices while prioritizing enterprise-level security, privacy, and customer support. Enhance your conversion rates by effortlessly connecting users with nearby locations and services. You can either import and search your own location data or utilize our exceptional address and point of interest (POI) datasets. Benefit from a generous free tier of up to 100,000 requests each month, and take advantage of tools to configure geofences, as well as visualize, analyze, and segment your location data. Additionally, our open-source SDKs for iOS, Android, and web facilitate the straightforward integration of location capabilities into your applications, ensuring a seamless user experience. With these tools, the potential for innovation in location-based services is limitless.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Enhance your mobile loyalty initiatives and CRM by integrating location technology effectively. Loyalty programs frequently fall short, exhibiting inconsistencies between digital and physical customer interactions. By leveraging geolocation, you can create a unified experience that links customer profiles to their actual behaviors in the real world. This not only streamlines the process for both staff and customers but also minimizes the manual actions needed to earn and redeem loyalty rewards. Increase customer engagement and foster loyalty by automating rewards based on specific locations, like entering a parking lot or walking into a store. Customers will no longer need to search for their loyalty card or remember their associated phone number, and staff will not have to delay service by asking for loyalty details. By utilizing geofencing technology, you can facilitate a more user-friendly experience that encourages customers to embrace your brand wholeheartedly while also promoting efficiency in service delivery. This innovative approach can significantly transform the way customers interact with your loyalty program.

Localsensor stands out as a trailblazer in advertising technology, boasting a proprietary location-based mobile demand-side platform (DSP). The company collaborates with leading advertisers and agencies to execute highly relevant location-targeted campaigns on a large scale. Utilizing our innovative LocalGraph™ technology, we captivate audiences through dynamic location-based advertising precisely when and where it matters most. Our cutting-edge real-time bidding (RTB) technology further enhances your media expenditure efficiency. Localsensor provides both self-service and managed DSP options, allowing for hyper-local targeting through our sophisticated mobile advertising platform. You can pinpoint your campaign's audience based on specific locations and timing, tailored to the local and social contexts you desire. By incorporating location context into your advertisements, you can significantly heighten their relevance and engagement levels. Additionally, our advanced analytics and campaign management tools empower you to track engagement effectively, enabling you to define your target audience alongside the local and social factors that influence your campaigns. This comprehensive approach ensures that every aspect of your advertising strategy is fine-tuned for maximum impact.

Skyfii IO Platform integrates data intelligence and marketing tools to improve visitor experience by better understanding behavior. Skyfii IO integrates with a variety of digital and physical data sources to give businesses a better understanding of their visitors and allows them to reach them with personalized content across all channels. Guest WiFi - Create a strong customer base and deliver engaging experiences via your WiFi captive portals IO Engage – Automated, data-driven digital marketing suite. Whether you are at your venue or outside, deliver highly targeted multichannel campaigns to your visitors. Engage your visitors via WiFi portals, SMS and Email, as well as Mobile Apps. IO Insight – Combine data from multiple sources to understand visitor behavior and movement.

Attract a larger number of customers and encourage them to visit more frequently. By integrating your online marketing efforts with tangible in-store outcomes, you can achieve digital marketing results that consistently exceed expectations. For businesses with a physical presence, having genuine customers enter your establishment is crucial, as online visits cannot replace the value of foot traffic. Strategies focused on engaging real customers and assessing in-store performance tend to yield superior results. Furthermore, tailored communication that responds to customer behavior can lead to double the rate of repeat visits. Ultimately, evaluating success through the lens of actual customer visits provides a clearer picture of your return on investment. This holistic approach ensures that your marketing efforts are not only effective online but also translate into real-world success.

Utilize the potential of "when and where" to enhance online interaction and boost foot traffic to physical stores. The Radius8 Welcomer offers an innovative, location-based mobile experience that highlights nearby stores, provides directions, and showcases local events, promotions, and more, whenever a shopper is near a specified physical location. R8 Content is strategically geo-fenced into customizable content tiles that respond to proximity to stores or significant local attractions such as arenas, beaches, and resorts, or even user-defined geo-fenced regions. These content tiles adaptively display various messages influenced by factors such as the specific location, time of day, and current or anticipated weather conditions. The Welcomer enhances ecommerce engagement by focusing on products relevant to local consumers, along with tailored delivery options and promotions. Furthermore, the design of the Welcomer is entirely customizable to align with brand guidelines. It also integrates Radius8 data feeds or third-party systems to generate local, dynamic content tiles that include job listings, local inventory, events, reviews, and much more, thus creating a comprehensive and engaging experience for users. This approach not only supports brand visibility but also fosters a stronger connection between online and offline shopping experiences.

Innovative podcast technology for both publishers and advertisers is offered by Megaphone, equipping you with advanced tools to effectively publish, monetize, and assess your podcast endeavors. - Enhance your revenue by utilizing dynamic ad insertion techniques. - Obtain valuable insights that facilitate informed strategic choices. - Ensure consistent scalability without experiencing outages or interruptions. - Benefit from exceptional support provided by our dedicated customer experience team. The Megaphone Targeted Marketplace (MTM) transforms the landscape of podcast advertising by delivering the same precise targeting and measurement capabilities found in other digital marketing platforms. Connect with your desired audience on a large scale through access to over 60,000 Nielsen audience segments. Surround your ads with premium content from top podcast creators, and design captivating advertisements tailored for the podcasting experience. Additionally, gain practical campaign insights that can significantly enhance your media strategy and drive better outcomes.

Triton Digital provides an extensive range of digital audio technology solutions aimed at enhancing the capabilities of audio publishers, broadcasters, and podcasters to grow their audiences, optimize revenue, and simplify their daily operations. The Triton Ad Platform (TAP) makes it easier to create and manage audio advertising campaigns by offering tools for dynamic ad insertion into both live and on-demand audio streams, including podcasts. TAP includes advanced audience targeting features through Data Connect, delivers real-time analytics with TAP Dashboards, and offers inventory forecasting, all of which contribute to effective campaign management and monetization strategies. Furthermore, TAP facilitates programmatic guaranteed deals, enabling publishers to directly sell their inventory to advertisers while maintaining competitiveness against other campaigns based on predetermined criteria. In addition, the Triton Audio Marketplace serves to aggregate audiences from various sources such as broadcast radio, podcasting, streaming services, and online music, thereby expanding the reach for advertisers and content creators alike. This holistic approach ensures that audio professionals can leverage data-driven insights to better connect with their target audiences.

Targetspot stands out as a prominent AdTech entity on a global scale, linking brands with their target audiences through a distinguished collection of digital audio publishers. With a staggering 8 billion monthly impressions across the globe and collaborations with over 150 publishers that provide more than 15,000 audio channels, Targetspot ensures a vast reach through various mediums such as podcasts, online radio, streaming services, and mobile gaming. The company employs its proprietary technology to guarantee a seamless integration with data, attribution, SSP, and DSP partners, thus enhancing the efficiency of ad delivery and performance monitoring. For advertisers, Targetspot's advanced audience targeting features take into account various contextual elements including time of day, networks, devices, and specific podcast themes, while also enabling dynamic creative optimization based on external factors like weather conditions, health trends, temperature, and pollution levels. Additionally, the Passport Audio Manager (PAM) serves as an intuitive ad-serving platform, empowering publishers to increase their revenue while providing advertisers with straightforward tools to manage their digital audio campaigns effectively. This dual functionality not only streamlines operations but also enhances the overall advertising experience for both parties involved.

Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.

AdTonos is a cutting-edge digital audio advertising platform that enables brands to enhance their storytelling and broaden their audience reach through creative audio campaigns. Boasting an impressive weekly audience of 127.4 million unique listeners and offering 3.3 billion monthly playouts, AdTonos effectively delivers audio advertisements across a variety of channels, including radio, music streaming, podcasts, and mobile applications. Its innovative technology allows for the seamless replacement of traditional broadcast commercial breaks with targeted, pay-per-play ads on online platforms, significantly improving the overall listener experience. The platform features programmatic audio advertising, which automates the process of purchasing and inserting ads into audio content such as podcasts, digital radio, and music-streaming services. Advertisers benefit from centralized access to ad space across numerous radio stations, mobile apps, and podcasts, all while enjoying real-time campaign performance tracking available around the clock. Additionally, AdTonos offers interactive audio advertisements through its YoursTruly solution, allowing listeners to engage with ads via smart speakers and voice assistants, further enhancing ad effectiveness and user interaction. This forward-thinking approach ensures that brands remain at the forefront of the evolving audio advertising landscape.

Acast empowers the most sought-after podcast creators by providing all the essentials to produce and disseminate your podcast widely. With unlimited hosting and distribution options, it has gained the trust of top creators. Its sophisticated analytics engine allows you to gain insights and expand your listener base effectively. Acast offers powerful Dynamic Ad tools to help you monetize your podcast successfully. Your show will be published across every major podcast platform, establishing Acast as the largest and only truly global podcast company. Enhance your podcast's growth through personalized account management, audience engagement strategies, content and editorial advice, as well as promotional services. With cutting-edge technology for publishing and distributing your show, Acast boasts the most reliable and innovative tools available in the podcasting industry. Join the Acast Marketplace, where our global ad sales teams will connect your content with suitable brand advertisers, enabling you to convert casual listeners into paying subscribers. Acast not only supports creators but also fosters a thriving podcast ecosystem that benefits everyone involved.

YOOSE has been a trailblazer in developing a location-based advertising platform that enhances the precision of targeting for mobile ads, allowing for more effective allocation of your advertising budget. With the "Near Me" feature, businesses can connect directly with their local clientele, making it simpler to handle customer feedback and ensuring that your brand is easily discoverable. Furthermore, advertisements are optimized for local audiences based on specific key performance indicators (KPIs). Our latest innovation is designed to boost your business's online presence significantly, enabling global brands to effectively position themselves on the local map through our advanced mobile advertising technology. Our cutting-edge targeting capabilities can pinpoint consumers within just a few meters, allowing businesses to engage with potential customers at critical moments—before, during, or after they visit a point of interest. You can gain insights into your customers' locations and timings, which helps you tailor your offerings to match their needs precisely when they are most receptive. Additionally, YOOSE provides proprietary footfall tracking technology that enables brands to assess and enhance in-store visits, achieved through geo-targeted ads designed to attract more foot traffic. This innovative approach not only drives customer engagement but also helps businesses understand the effectiveness of their advertising strategies in real time.

Location Intelligence, expertly provided. A decade ago, PlaceIQ pioneered location intelligence within the marketing and media sectors. Now, we stand as the foremost data and technology firm, empowering businesses to harness location-based insights for better audience engagement and understanding. Utilize location data to implement audience strategies that yield measurable outcomes. Track foot traffic trends to analyze what influences actual visits to locations. Examine movement patterns to reveal market insights that aid in making informed decisions. Obtain top-tier location data by subscribing to our data licensing service, ensuring your business remains at the forefront of the industry. With our resources, you can make data-driven decisions that enhance your overall marketing effectiveness.

S4M specializes in advertising solutions that effectively attract more patrons to various physical locations, including stores, dealerships, and restaurants. Its innovative drive-to-store platform, known as Fusio, consistently generates additional customer visits that are verified through independent means. Established in 2011, S4M operates on a global scale, serving over 1,000 brands around the world to enhance foot traffic to their establishments. The platform empowers brands to fine-tune their campaign performance in real-time, ensuring optimal increases in customer visits. By partnering with well-known measurement firms, S4M's technology assists marketers in identifying the ideal advertising strategies to elevate both store visits and sales figures. Businesses can effectively reach potential customers by leveraging a combination of various data points, targeting individuals based on their shopping habits and frequented locations. Additionally, S4M provides insights into diverse audience segments categorized by demographics, interests, and lifestyle choices. Marketers can further personalize their targeting by analyzing online behaviors, such as app usage patterns, to maximize engagement and conversion rates. This comprehensive approach helps brands connect with the right audience at the right time.

Vectaury harnesses the potential of geolocation data to enhance the marketing effectiveness of retailers both at individual stores and across their networks. With a suite of decision support tools at your disposal, you can effectively implement strategic initiatives in marketing, communication, and network management. Gain unparalleled insights into your point of sale by analyzing factors such as its catchment area, customer demographics, and competitive influences. This allows for the measurement of the actual influence of both digital and traditional advertising on in-store traffic, leading to a more refined media mix optimization. Additionally, the platform offers a decision support tool specifically designed to boost the likelihood of successfully establishing new retail locations, ensuring a strategic approach to expansion. By leveraging these insights, businesses can make informed decisions that not only enhance current operations but also pave the way for future growth opportunities.

HYP3R serves as a powerful location-based marketing platform that enables businesses to tap into geosocial data, facilitating the acquisition and engagement of high-value clients. By leveraging geosocial marketing, companies gain deeper context, relevance, and insight, revolutionizing their approach to understanding and pleasing customers. For marketers, each piece of data represents a valuable opportunity. They can pinpoint distinct audiences within their venues and connect with them through timely, relevant marketing campaigns. HYP3R empowers businesses to astonish and engage customers and influencers in unimaginable ways. The platform aggregates all public social media activity from specific locations, ensuring that no chance to impress customers goes unnoticed. It allows users to establish a central command hub for tracking social trends at their sites or to showcase user-generated content feeds in their lobbies. Furthermore, businesses can effectively manage customer interactions, creating targeted segments based on important attributes, thus enhancing overall marketing strategies. This comprehensive approach not only boosts customer satisfaction but also drives brand loyalty and engagement.

NearBee stands out as the premier alternative to Google Nearby for small enterprises and those involved in proximity marketing. This innovative app is designed to be beacon-aware, allowing users to uncover content that is relevant to their immediate surroundings, making it the superior choice when compared to Nearby. Utilizing Physical Web technology, NearBee scans for Eddystone URLs and sends notifications to users on both Android and iOS platforms. In contrast, Google’s Nearby Notifications were often delivered in a manner that was intrusive and repetitive, resulting in a negative user experience, which prompted Google to announce its discontinuation. NearBee effectively sidesteps these pitfalls by offering engaging, visually-rich notifications that enhance user interaction rather than detract from it. Users receive alerts about relevant proximity content through customizable sounds or vibrations, which they can set according to their preferences. This approach significantly boosts the likelihood of consumers engaging with notifications, as opposed to the discreet and often ignored alerts from Nearby. Ultimately, NearBee not only improves user experience but also fosters greater interaction between businesses and potential customers.

Have you ever executed what you believed would be a perfectly targeted ad campaign, only to observe that it resulted in no increase in foot traffic? This situation is further exacerbated when you find yourself spending countless hours compiling a less-than-impressive report. It’s essential to move away from merely speculating about your target audience and questioning whether your campaigns will yield results. With VISIT Local, you can harness the power of precise location data to significantly enhance the performance of your advertising efforts. This user-friendly tool focuses on the three critical elements for engaging your ideal customers—identifying who they are, reaching them based on their physical movements, and evaluating the effectiveness of your campaigns on their behavior. With VISIT Local, the uncertainty regarding your target audience and how to connect with them is eliminated. Our platform features location data that's accurate to the nearest meter, giving you complete control over the specific places and dates, along with the capability to analyze data from the past 18 months. Additionally, you can easily define custom locations by drawing your own polygons, ensuring your audience targeting is as precise as possible. By leveraging these features, you can create highly motivated audiences with just a few simple clicks.

Enhance the visibility of your local inventory online to attract more customers to your stores. By strengthening your online presence, you can effectively increase foot traffic in your physical locations. Make your store's inventory and product details accessible online to reach shoppers who are looking for products in their vicinity. Keep track of the increase in foot traffic that results from online product searches and assess how this translates into actual in-store sales. Additionally, offer indoor maps and relevant business information across online mapping services to ensure a seamless shopping experience for visitors. Engage with customers through current online business profiles across various platforms. It is crucial for every store in your venue to establish connections with potential customers to enhance foot traffic and drive sales. Understand and meet your customers' needs by analyzing their interactions with your business online before they visit in person. Furthermore, study which products local customers are searching for online to tailor your inventory accordingly. This comprehensive approach will not only streamline the shopping experience but also foster loyalty among your customers.

Audiohook serves as a comprehensive platform for programmatic audio advertising, allowing brands to connect with listeners through various channels, including podcasts, streaming music, and digital radio. It features a dynamic marketplace specifically for podcast advertisements, enabling advertisers to discover the perfect podcasts by filtering through genres, audience profiles, and additional criteria. Advertisers can effortlessly match their brands with suitable podcasts and place ads across a range of audio platforms. The platform streamlines the management and purchasing of podcast ads, equipping users with user-friendly tools and detailed analytics for performance tracking and informed decision-making. Audiohook collaborates with various audio advertising platforms, ensuring that advertisers can effectively connect with their target audience regardless of where they consume audio content. With its advanced programmatic targeting capabilities, advertisers can deliver messages to the most pertinent listeners by focusing on demographics, personal interests, and listening patterns. Ultimately, this makes Audiohook a vital resource for maximizing audio advertising effectiveness in a rapidly evolving digital landscape.

Everything revolves around listening. With countless songs and podcasts at your disposal, you don't need a credit card to enjoy them. Spotify makes it simple to discover the perfect music or podcast for any occasion, whether you're using a phone, tablet, or computer. Featuring millions of tracks and episodes, Spotify ensures that whether you're driving, exercising, celebrating, or unwinding, the ideal audio experience is always within reach. You have the option to select what you want to hear, or you can let Spotify surprise you with its recommendations. Additionally, you can explore curated collections from friends, artists, and celebrities, or even create your own radio station to enjoy a continuous stream of music. Let Spotify be the soundtrack to your life, with options to subscribe or enjoy for free. Dive into a world of sound that enhances every moment you live.

Podzay is an innovative platform driven by AI that aims to bridge the gap between podcast hosts and potential guests, fostering fruitful partnerships. Utilizing advanced matching technology, it connects podcasters and guests based on shared interests and relevant expertise, promoting engaging dialogues. Additionally, the platform incorporates built-in messaging and scheduling features, simplifying the communication and booking processes for users. Participants can set up profiles as hosts, guests, or even both, which allows for versatile engagement within the podcasting ecosystem. With refined search filters, users can achieve precise matches, while the messaging system is end-to-end encrypted for secure exchanges. Podzay's intuitive design and powerful tools not only streamline the process of finding the right guests but also empower experts to contribute their knowledge, thereby enriching the overall quality and audience reach of podcast episodes. Furthermore, this platform enhances the collaborative spirit of the podcasting world, making it a valuable resource for both seasoned podcasters and newcomers alike.

Realytics provides comprehensive consumer analytics designed specifically for businesses operating offline. With the help of AI, the platform allows organizations to enhance their strategies by evaluating market trends, competitor performance, and regional customer behaviors. From choosing the right store locations based on foot traffic to analyzing product and brand performance, Realytics enables businesses to fine-tune their operations for maximum efficiency and profitability. Whether it's for retail or services, Realytics delivers valuable insights to support expansion and improve customer engagement, empowering businesses to outpace the competition.

Wondery is a high-quality podcast platform that provides users with a tailored listening experience via its app and website, in addition to being available on well-known third-party platforms like Spotify. Subscribers to Wondery+ gain access to unique content, series that are perfect for binge-listening, early episode releases, and an ad-free experience. The extensive catalog at Wondery covers a wide range of genres, including but not limited to sports, pop culture, business, comedy, true crime, and history. Furthermore, Wondery extends specialized marketing support for creators, which encompasses audience development, building relationships with platforms, creative services, managing communities, merchandise opportunities, and organizing live events. This comprehensive approach not only enhances the listening experience but also empowers creators to connect with their audiences more effectively.

Connect with engaged audiences and communicate your brand message effectively through engaging advert placements and endorsements from leading figures in the podcasting world. Integrate your audio player seamlessly into your website, blog, or social media platforms, ensuring it is adaptable and performs well across all devices. Gain comprehensive analytics on your podcast's reach and understand your audience's preferences. Expand your collaboration opportunities by inviting others to participate in your show, while managing permissions for assistance in production or co-hosting responsibilities. Create a straightforward page that enables your listeners to tune in from any web browser and directs them to subscription options. If your podcast averages over 10,000 plays per episode, we offer strategies to monetize your content through dynamic advertisements and sponsorship opportunities. Our service includes real-time advertising options, tailored to both content type and listener demographics, with a robust global Ad Network delivering millions of ads, including national and local audio spots, as well as video advertisements to ensure high fill rates and competitive CPMs. With our platform, you can optimize your podcast's profitability while enhancing listener engagement and satisfaction.

Introducing a cutting-edge platform for podcast management and analytics, Simplecast stands out as the premier solution for independent podcasters. It offers a seamless one-click publishing feature that allows creators to share their audio content effortlessly across major platforms like Apple Podcasts, Spotify, and beyond. For almost seven years, Simplecast has equipped podcasters with exceptional tools for publishing, distributing, and analyzing their content. Designed with the podcaster in mind, this platform ensures that shows of every format and size can access powerful resources typically reserved for some of the largest brands in the industry. The process of releasing and sharing new episodes has never been more straightforward, thanks to innovative workflows and upcoming episode templates that facilitate rapid distribution. With just a click, podcasters can connect with audiences on various platforms, including Google Podcasts and Stitcher, ensuring their content reaches listeners wherever they may be. This comprehensive approach not only simplifies the podcasting journey but also empowers creators to focus on what they do best: crafting compelling audio stories.

We assist in expanding your podcast, connecting you with fresh audiences, and generating revenue from your content. With our platform, you can efficiently plan, launch, and evaluate host-read podcast advertising campaigns on a large scale. RedCircle offers robust monetization tools that enable you to start earning income almost immediately. You can promote your podcast through the RedCircle Ad platform, receive donations from listeners, or offer subscriptions for exclusive material. The choice of how to monetize your content lies entirely in your hands. RedCircle ensures you receive payments swiftly, within days rather than weeks or months, and our integration with Stripe allows for fast and secure fund transfers to your bank account. You retain full control over your content, determining when, where, and how it is presented in your episodes, with the ability to dynamically insert ads, promotional segments, introductions, or updates as needed. We have no complicated contracts or exclusivity agreements; our goal is to support you, not tie you down. Additionally, you can discover and connect with thousands of independent creators and networks that have been thoroughly vetted. This opens up a wealth of opportunities for collaboration and growth in your podcasting journey.

Flame Analytics stands at the forefront of Big Data and AI technology, facilitating the enhancement of physical environments through its advanced omnichannel digital marketing and analytics solutions. By harnessing the capabilities of Big Data and AI, Flame empowers businesses to elevate their physical spaces significantly. Utilizing both standard and plug-and-play hardware, the platform effectively bridges the gap between the digital and physical realms, providing robust analytics and marketing capabilities. This transformative approach ignites new energy within your physical locations, fostering distinctive and unforgettable experiences. Gain valuable insights into customer behavior and assess the performance of your spaces with the industry's most comprehensive analytics tools. Moreover, establish effective communication pathways with clients and visitors using onboarding solutions like Guest WiFi and mobile applications. By segmenting audiences based on customer behavior, you can deploy personalized digital marketing campaigns tailored to specific locations. Elevate the customer experience beyond expectations and witness unparalleled engagement as a result. Embrace the future of smart spaces with Flame Analytics.

Access vehicle and foot traffic information for any address at the click of a button. Enhance revenue potential and mitigate risks by leveraging insights derived from data-driven decision-making. Utilize location analytics to inform and optimize your strategic choices for increased profitability. Assess foot traffic patterns in your primary locations relative to other cities to gain a broader perspective. Analyze the strengths and weaknesses of a venue using real-time data analytics. Improve negotiations with brands by utilizing impartial insights on visitor traffic, demographics, and consumer behavior. Increase visitor engagement with your properties through informed strategies. Develop a comprehensive marketing approach and effectively track ROI by understanding the dynamics of footfall and visitor origins. Monitor your properties over time, conduct internal comparisons, and benchmark against competitors to inform your decisions with reliable data. Our location intelligence enables comparisons across Europe using a consistent methodology, empowering you to make informed choices in a rapidly evolving landscape. This comprehensive approach ensures that all your business decisions are firmly grounded in high-quality data.

Purple's solutions serve the hospitality, retail, healthcare, tourism, attractions, airports and education verticals. They are used in 120 countries and serve over 1,000,000 end-users every day across more than 70k venues. Purple's indoor location services have helped businesses improve visitor experiences by understanding their visitors and how they behave while they are there. This insight has enabled businesses to make informed decisions that optimize operations and increase revenue streams. Purple was one of the first to enter the market. This helped create a demand in the industry for advanced WiFi solutions. Our WiFi solution is stable, secure, and scalable. We are ISO certified and a partner with more than half the largest service providers in the world. We provide support for over 140 million users, with a 99.9% uptime, and are trusted by many global brands.