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Description

For many companies, the CRM system fails to indicate where their web leads originate, which can lead to significant expenditure on unproductive leads that fail to convert. Relying solely on the number of form submissions isn't sufficient, as various traffic sources can yield clients of vastly differing quality. One particular channel might bring in a few high-value, long-term customers, whereas another could result in a flood of unqualified prospects. To truly assess the effectiveness of a marketing strategy, it's essential to monitor the revenue generated from each initiative. This means evaluating the monetary impact of all campaigns and channels, including the first-click, last-click, and everything in between. By focusing your investment exclusively on channels that actually contribute to sales, you can optimize your marketing budget and achieve better results. Thus, understanding the source of your leads can significantly enhance your overall marketing strategy.

Description

Capture comprehensive online and offline sales data to harness the potential of genuine omnichannel measurement. The meticulously deduplicated information derived from NielsenIQ’s exclusive methodology offers the most transparent multi-channel perspective by removing redundancies and conserving your time. Grasping the nuances of omnichannel sales and market share often necessitates the merging of various data sources, which can lead to double-counting sales figures and the cumbersome task of reconciling definitions and disparate datasets. With NielsenIQ’s unique deduplication and category harmonization techniques, you can eliminate uncertainty in data integration and concentrate on the outcomes of precise and transparent data. By obtaining a side-by-side comparison of actual sales figures across both online and offline channels, you can effectively address existing blind spots in overall market measurement. This comprehensive approach not only enhances accuracy but also empowers businesses to make informed decisions based on reliable insights.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Freshsales Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Insightly Yes 
Keap Yes 
LiveChat Yes 
Mailchimp Yes 
Ninja Forms Yes 
Pipedrive Yes 
SAP CRM Yes 
Sage CRM Yes 
Salesflare Yes 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Scoro Yes 
SuiteCRM Yes 
Teamgate CRM Yes 
Teamleader Yes 
Unbounce Yes 

Integrations

Freshsales No 
HubSpot CRM No 
HubSpot Customer Platform No 
Insightly No 
Keap No 
LiveChat No 
Mailchimp No 
Ninja Forms No 
Pipedrive No 
SAP CRM No 
Sage CRM No 
Salesflare No 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
Scoro No 
SuiteCRM No 
Teamgate CRM No 
Teamleader No 
Unbounce No 

Pricing Details

$97 per month
Billed annually
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

GA Connector

Country

Ukraine

Website

gaconnector.com

Vendor Details

Company Name

NielsenIQ

Country

United States

Website

nielseniq.com/global/en/solutions/omnisales/

Product Features

Integration

Dashboard No 
ETL - Extract / Transform / Load No 
Metadata Management No 
Multiple Data Sources No 
Web Services No 

Product Features

Alternatives

Alternatives