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Description

Instead of traditional pre-purchase incentives, consumers can now view their CashBack eligibility throughout their shopping experience and choose how to redeem it after their purchase, with options including gift cards and cash, among others that will be introduced soon. This approach eliminates the outdated practice of applying generic discounts that compromise profit margins in favor of revenue. By offering enhanced values on gift cards to retain loyal customers, providing discounts to those who require them for conversion, and recuperating revenue from those who do not utilize the discounts, brands can effectively manage their sales strategies. Moreover, brands can replace conventional coupon offerings in their welcome series popups, emails, and SMS communications with CashBack incentives. Customers have the flexibility to redeem their CashBack either as cash through a Visa card or as a gift card for future purchases at the brand's store. Since not all customers redeem their CashBack, brands can reinvest the unclaimed amounts into more substantial offers, which ultimately helps to boost conversion rates and drive revenue growth. This innovative strategy not only attracts new customers but also enhances the shopping experience for existing ones.

Description

Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Attentive Yes 
Shopify Yes 

Integrations

Attentive No 
Shopify No 

Pricing Details

$65 per month
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Fondue

Founded

2021

Country

United States

Website

www.getfondue.com

Vendor Details

Company Name

Cierant Corporation

Founded

1987

Country

United States

Website

www.cierant.com/explore/shopt/

Product Features

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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