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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

The AI-X represents the latest advancement in Smart Eye’s lineup of compact and high-performance eye trackers, specifically engineered for eye tracking research related to screens measuring up to 24 inches in marketing, UX, and media contexts. Drawing from our extensive experience in the automotive sector, we understand the critical need for effective solutions that are also budget-friendly. This insight, combined with two decades of expertise in eye tracking technology, has culminated in the creation of the AI-X, which excels as a high-performance eye tracker, making it ideal for large-scale studies involving numerous participants. Its compact design enables researchers to easily relocate their studies beyond traditional lab environments, transforming any space into a mobile research lab simply by connecting the AI-X to a laptop. Furthermore, the AI-X’s versatile construction facilitates seamless transitions between various projects, screens, and applications, ensuring that users can adapt quickly to changing research needs. This adaptability is key for researchers looking to maximize their efficiency and effectiveness in gathering valuable data.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

Smart Eye

Founded

1999

Website

smarteye.se/ai-x/

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