Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Eye tracking serves as a distinctive method in behavioral research that measures eye movements and positions, effectively revealing what consumers focus on or ignore. Our remote eye tracking tests significantly reduce costs and time while allowing us to perform studies across more than 40 countries worldwide. To truly comprehend the behaviors of global consumers, it's essential to innovate beyond traditional long surveys and focus groups. Remote behavioral testing not only accelerates the process but is also cost-efficient, allowing for extensive testing on a worldwide scale. By employing various methods, we ensure maximum predictability in our findings. We specialize in creating advanced shopping and digital environments to adapt to evolving consumer needs. As we look ahead, the shopping landscape is poised for a transformative social revolution. The rise of social media, due to its accessibility, has become critical for brands in their operations. However, in this highly competitive digital space, enhancing a brand’s social presence poses significant challenges, particularly in cutting through the noise and ensuring that advertisements lead to actual conversions. This evolution in consumer interaction underscores the necessity for brands to continuously adapt their strategies.
Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
API Access
Has API
No
API Access
Has API
No
Integrations
Hardis Group
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
EyeSee
Founded
2012
Country
Belgium
Website
eyesee-research.com
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/
Product Features
Emotion Recognition
Facial Emotions
No
Facial Expression Analysis
No
Machine Learning
No
Photo Emotions
No
Speech Emotions
No
Video Emotions
No
Written Text Emotions
No