Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Eye tracking serves as a distinctive method in behavioral research that measures eye movements and positions, effectively revealing what consumers focus on or ignore. Our remote eye tracking tests significantly reduce costs and time while allowing us to perform studies across more than 40 countries worldwide. To truly comprehend the behaviors of global consumers, it's essential to innovate beyond traditional long surveys and focus groups. Remote behavioral testing not only accelerates the process but is also cost-efficient, allowing for extensive testing on a worldwide scale. By employing various methods, we ensure maximum predictability in our findings. We specialize in creating advanced shopping and digital environments to adapt to evolving consumer needs. As we look ahead, the shopping landscape is poised for a transformative social revolution. The rise of social media, due to its accessibility, has become critical for brands in their operations. However, in this highly competitive digital space, enhancing a brand’s social presence poses significant challenges, particularly in cutting through the noise and ensuring that advertisements lead to actual conversions. This evolution in consumer interaction underscores the necessity for brands to continuously adapt their strategies.
Description
By employing both mobile (real world) and static (screen based) eye tracking methods, we deliver precise and comprehensive insights into customer interactions with products, revealing their focus areas and levels of cognitive engagement, which leads to actionable recommendations. While traditional research methodologies often depend on self-reported data that may only highlight what individuals believe they observed, eye tracking offers a reliable means to uncover what genuinely captures their attention. This technology enables a clearer understanding of visual engagement as opposed to relying on subjective accounts of viewing experiences. Static eye tracking, sometimes referred to as fixed eye tracking, is a system designed to trace a respondent's eye movements while they are positioned in front of a computer screen or a life-sized projected image, providing valuable data on visual attention patterns. Ultimately, this approach allows businesses to tailor their products and marketing strategies based on real behaviors rather than assumed perceptions.
API Access
Has API
No
API Access
Has API
No
Integrations
Hardis Group
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
EyeSee
Founded
2012
Country
Belgium
Website
eyesee-research.com
Vendor Details
Company Name
Eyetracker
Country
United Kingdom
Website
eyetracker.co.uk
Product Features
Emotion Recognition
Facial Emotions
No
Facial Expression Analysis
No
Machine Learning
No
Photo Emotions
No
Speech Emotions
No
Video Emotions
No
Written Text Emotions
No