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Description

Embedded digital advertising technology empowers users with advanced marketing tools tailored for CRMs, portals, marketplaces, and multi-location brands, enabling them to transform data into substantial revenue streams. By 2023, eMarketer anticipates that the digital advertising market in the USA will surpass $201 billion, and Evocalize's technology paves the way for businesses to harness this lucrative opportunity. The combination of the data and intent signals gathered by your application, along with the Evocalize platform and its self-service user interface, equips users to execute complex, data-driven advertising campaigns across major platforms like Facebook and Google. This approach offers marketing infrastructure as a service, ensuring that Evocalize has delivered over 5 billion impressions, which demonstrates the reliability and scalability necessary for providing top-notch online marketing solutions to users. The embedded platform accelerates time to market with its white-label solutions designed for seamless native integration, and developers can leverage our APIs to create customized user interfaces built on our robust infrastructure, making it possible to tailor the advertising experience to meet specific needs.

Description

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
HubSpot CRM No 
HubSpot Customer Platform No 
Outreach No 
Pipedrive No 
Salesforce No 
Salesforce Marketing Cloud Account Engagement No 
Tapistro No 
Zoho CRM No 

Integrations

Adobe Marketo Engage Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Outreach Yes 
Pipedrive Yes 
Salesforce Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Tapistro Yes 
Zoho CRM Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Our pricing is based on the number of people targeted by a client.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Evocalize

Founded

2013

Country

United States

Website

www.evocalize.com

Vendor Details

Company Name

Influ2

Founded

2017

Country

United States

Website

www.influ2.com

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Channel Management

Campaign Management Yes 
Channel Analytics Yes 
Incentive Management Yes 
Inventory Control No 
Lead Management Yes 
Opportunity Management No 
Order Management Yes 
Partner Management Yes 
Product Management No 
Reseller Management Yes 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control No 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control No 
Watermarking No 
Workflow Management Yes 

Infrastructure-as-a-Service (IaaS)

Analytics / Reporting Yes 
Configuration Management No 
Data Migration No 
Data Security No 
Load Balancing No 
Log Access Yes 
Network Monitoring No 
Performance Monitoring Yes 
SLA Monitoring No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns No 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence No 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking No 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Marketplace

Catalog Management Yes 
Category Management Yes 
Fee / Commission Management No 
Order Management Yes 
Payment Processing Yes 
Promotions Management Yes 
Returns Management No 
SEO Management No 
Shopping Cart No 
Vendor Portal Yes 

PPC

A/B Testing Yes 
Account Alerts No 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms Yes 
URL Builder No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management Yes 
Conversion Tracking Yes 
Customer Targeting Yes 
Keyword Filtering No 
Multi-Account Management Yes 
Post Scheduling No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Lead Nurturing

A/B Testing No 
Campaign Management Yes 
Drip Campaigns No 
Lead Capture Yes 
Lead Notifications Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Performance Metrics Yes 
Personalization Yes 
Pipeline Management No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management No 
Conversion Tracking No 
Customer Targeting Yes 
Keyword Filtering No 
Multi-Account Management Yes 
Post Scheduling No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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