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Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Description
Traffic Roots offers a programmatic advertising platform tailored for agencies, media buyers, and brands, emphasizing that not all such platforms are the same. With the Traffic Roots DSP, you can effectively reach your target audience with great accuracy, while also updating campaigns and monitoring reports in real time. Experience an instant boost in website traffic and user engagement, as our advanced ad targeting data connects you with consumers seamlessly. Ensure your brand remains visible in the digital space, featuring advertisements on popular apps and lifestyle publications. If you seek coverage in mainstream media, we cater to a wide range of interests, from general news to niche topics like CBD, cannabis, politics, and even adorable puppies. As a rapidly evolving and forward-thinking advertising technology firm, Traffic Roots is dedicated to enhancing revenue for the digital ecosystem, particularly within the cannabis sector. Our commitment to building, transforming, and improving technology at an impressive scale sets us apart as leaders in innovation. By continuously adapting and expanding our offerings, we strive to meet the diverse needs of our clients and the ever-changing market landscape.
API Access
Has API
API Access
Has API
Integrations
Commanders Act
DV Publisher Suite
FuseCommander
Illuma
Madyourself
ParkAve
TrustCommander
Integrations
Commanders Act
DV Publisher Suite
FuseCommander
Illuma
Madyourself
ParkAve
TrustCommander
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Vendor Details
Company Name
Traffic Roots
Founded
2016
Country
United States
Website
trafficroots.com/advertising/
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving