Average Ratings 0 Ratings
Average Ratings 3 Ratings
Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Description
RollerAds operates as a self-service, high-efficiency advertising network that features a variety of effective formats, including browser push notifications, in-page push notifications, and OnClick (pop-under) ads, all supported by proprietary anti-fraud measures and sophisticated optimization techniques. The platform boasts extensive global reach and provides diverse targeting capabilities, allowing advertisers to hone in on their desired audience based on factors such as geographic location (country, region, city), operating system or browser, device type, internet service provider or carrier, connection type, subscription age, IP range, specific times of day, and customizable white or blacklists. Advertisers benefit from an intuitive campaign management interface that includes real-time analytics, bidding controls (CPC for push notifications and CPM for pop-unders), alongside a low minimum deposit requirement that ensures flexibility in budget management. Meanwhile, publishers, including website and app owners, can effectively monetize their traffic by implementing RollerAds tags and selecting revenue models that align with their traffic characteristics, thus maximizing their earning potential. This dual-sided approach not only enhances advertising effectiveness but also fosters a symbiotic relationship between advertisers and publishers, ultimately driving better results for both parties.
API Access
Has API
No
API Access
Has API
No
Integrations
Commanders Act
Yes
DV Publisher Suite
Yes
FuseCommander
Yes
Illuma
Yes
MINT
Yes
Madyourself
Yes
ParkAve
Yes
PayPal
No
TrustCommander
Yes
Integrations
Commanders Act
No
DV Publisher Suite
No
FuseCommander
No
Illuma
No
MINT
No
Madyourself
No
ParkAve
No
PayPal
Yes
TrustCommander
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Free
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Vendor Details
Company Name
RollerAds
Country
United States
Website
rollerads.com
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No