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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

Description

Our supplier technology provides a cohesive platform that allows seamless access to demand and efficient delivery across various endpoints. Leverage our technology to establish direct connections with buyers, minimize fragmentation, and activate both first- and third-party data sources. FreeWheel delivers comprehensive capabilities, streamlining the sales process from strategic planning to outcome analysis. Enhance the value of your inventory through advanced data enablement solutions. Strategically plan and forecast targeted campaigns with centralized inventory management that incorporates both first- and third-party data. Drive increased revenue by utilizing aggregated, direct API connections to existing buyers and emerging demand partners. Employ workflows to oversee your inventory across all devices, ensuring system-to-system transaction delivery for orders, adjustments, and makegoods. Consolidate your inventory and advertising decision-making across every screen and platform to maximize additional revenue opportunities. Evaluate campaign effectiveness and use insights to shape future strategies effectively. This holistic approach ensures that you stay ahead in a competitive marketplace.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP No 
Commanders Act Yes 
DV Publisher Suite Yes 
FreeWheel Beeswax No 
FreeWheel DemandSuite No 
FreeWheel Strata No 
FuseCommander Yes 
Illuma Yes 
MINT Yes 
Madyourself Yes 
ParkAve Yes 
TrustCommander Yes 

Integrations

ASTRAD DSP Yes 
Commanders Act No 
DV Publisher Suite No 
FreeWheel Beeswax Yes 
FreeWheel DemandSuite Yes 
FreeWheel Strata Yes 
FuseCommander No 
Illuma No 
MINT No 
Madyourself No 
ParkAve No 
TrustCommander No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$10,000 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Equativ

Founded

2001

Country

France

Website

www.equativ.com

Vendor Details

Company Name

FreeWheel

Country

Netherlands

Website

www.freewheel.com/supplysuite

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Product Features

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