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Description
Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.
Description
Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
eQuality
Founded
2015
Country
Lebanon
Website
www.e-qualitygroup.com/fmcg-product-eye2.html
Vendor Details
Company Name
Trax Retail
Founded
2010
Country
Singapore
Website
traxretail.com
Product Features
CPG
Customer Management
No
Electronic Data Interchange
No
Financial Accounting
No
Forecast / Demand Planning
No
Inventory Management
No
Lot Tracking
No
Pricing Management
No
Shopper Marketing
No
Trade Promotion
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No