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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.

Description

Trax empowers brands and retailers to successfully navigate the evolving landscape of retail, where the integration of physical and digital experiences enhances shopper satisfaction at the shelf. By offering a comprehensive and precise method for consumer packaged goods (CPG) manufacturers and retailers to observe, measure, and assess shelf activity, Trax stands out as a leader in the field. The platform’s real-time monitoring and analytical capabilities provide insights into aisle dynamics, allowing for improved operational efficiency. When shelves are not well managed, it can lead to dissatisfied customers and lost revenue; however, retailers often lack the workforce to identify every issue immediately. With Trax, shelves are automatically scanned, conditions are analyzed, and necessary adjustments are prioritized to fully realize the potential of each aisle. This ensures that every product is optimally positioned in every store consistently. Furthermore, Trax Retail Execution leverages cutting-edge image-recognition technology and advanced deep-learning algorithms to digitize shelf data, ultimately driving sales growth and enhancing the shopping experience. By harnessing these innovative tools, retailers can create a seamless integration of their physical presence and digital strategy, leading to better overall performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

eQuality

Founded

2015

Country

Lebanon

Website

www.e-qualitygroup.com/fmcg-product-eye2.html

Vendor Details

Company Name

Trax Retail

Founded

2010

Country

Singapore

Website

traxretail.com

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

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