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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

A digital out-of-home advertising technology platform that prioritizes real-time transactions, Doohly empowers users to manage their signage through real-time bidding, oversight, reporting, and device management. Offering a comprehensive end-to-end programmatic ecosystem for digital out-of-home (DOOH), Doohly encompasses a content management system (CMS), a supply-side platform (SSP), and a data management platform (DMP), all seamlessly integrated to facilitate data-driven, automated, and quantifiable DOOH transactions. With this innovative approach, advertisers can optimize their campaigns and achieve better results in a dynamic advertising landscape.

Description

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Spotai No 

Integrations

Spotai Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Doohly

Country

Australia

Website

dooh.ly/

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Product Features

Digital Signage

Automatic Player Updates No 
Content Scheduling No 
Media Library No 
Multi-Screen Support No 
Remote Deployment No 
Remote Display Management No 
Visual Editor No 

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