Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Elevating AI pricing strategies to unprecedented levels, we empower retailers and consumer packaged goods partners to implement optimal pricing, promotions, and markdowns essential for flourishing in today's fiercely competitive retail environment. The COVID-19 pandemic has transformed the retail landscape, necessitating a radical rethinking of conventional planning, pricing, and promotional strategies. This special report provides insights on effectively catering to the needs of future consumers. By leveraging unified and interconnected data sources, commerce systems, and collaborative teams, businesses can enhance supplier cooperation through consumer analytics and insights. The integration of cutting-edge and adaptable data science allows for seamless compatibility with various analytical platforms. Moreover, this approach enables a comprehensive understanding of shopper demand in relation to pricing, promotions, and markdowns. With the backing of AI, data science, and advanced predictive and prescriptive analytics, businesses can achieve highly accurate forecasting tailored to market fluctuations. Ultimately, these innovations pave the way for retailers to not only adapt to change but also thrive amidst it.
Description
Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Acoustic
Founded
2019
Country
United States
Website
www.demandtec.com
Vendor Details
Company Name
Cierant Corporation
Founded
1987
Country
United States
Website
www.cierant.com/explore/shopt/
Product Features
Pricing Optimization
Channel Analysis
Yes
Competing Product Analysis
Yes
Forecasting
Yes
Market Analysis
Yes
Multi-Store Management
Yes
Price List Management
Yes
Price Optimization Automation
Yes
Pricing Analytics
Yes
Profitability Analysis
Yes
Scenario Planning
Yes
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No