Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Engaging customers has become more intricate as they demand personalized, consistent, and relevant interactions with brands across various platforms. While your customer engagement system should facilitate this process, many existing solutions are cumbersome and fail to fulfill the need for tailored interactions. A significant number of these platforms struggle to integrate essential information from different organizational data silos, which is crucial for responding to customer inquiries in real time across all channels. Pega Marketing represents a pivotal advancement in the landscape of customer engagement platforms. By incorporating advanced customer analytics and real-time business rules, Pega continuously assesses the context of every customer interaction, suggesting the most suitable offer, content, channel, and action to pursue. Utilizing Pega enables you to forge stronger relationships with your customers, shifting from mere segmentation strategies to a comprehensive approach to customer experience across all channels, thereby enhancing overall satisfaction and loyalty. Moreover, this innovative platform empowers businesses to adapt swiftly to changing customer needs and preferences, ensuring a more dynamic and responsive engagement strategy.

Description

Rather than focusing on broad, outbound offers, engage in tailored, one-on-one marketing during your interactions with existing customers. Pega’s next-best-action methodology assesses various factors such as sales, service, risk, retention, and operational priorities in real-time to refine your communications. This empowers marketers to distinguish customers who exhibit potential for growth more effectively. By implementing Pega’s next-best-action strategies, you ensure that each customer receives the most appropriate action designed to increase your bank’s share of wallet. However, successful next-best-action strategies hinge on more than just internal customer data and transaction histories. The integration of real-time data from prevalent platforms like Hadoop, Cassandra, and Equifax allows you to enhance your strategies and gain a more comprehensive understanding of each customer. Consequently, this enriched data stream significantly improves your ability to make informed decisions in customer engagement.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWS Marketplace No 
Aprimo No 
Talkdesk Yes 

Integrations

AWS Marketplace Yes 
Aprimo Yes 
Talkdesk No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Pegasystems

Founded

1983

Country

United States

Website

www.pega.com/customer-engagement-platform

Vendor Details

Company Name

Pegasystems

Founded

1983

Country

United States

Website

www.pega.com

Product Features

Customer Engagement

Analytics No 
Churn Management No 
Communication Management No 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification No 
Live Chat No 
Video Content No 

Product Features

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Alternatives

Alternatives

Unica Reviews

Unica

HCLSoftware
Pega CRM Reviews

Pega CRM

Pegasystems
Pega Professional Services Reviews

Pega Professional Services

Saltech Consulting
Pega Professional Services Reviews

Pega Professional Services

Saltech Consulting