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Average Ratings 1 Rating
Description
                    Custobar serves as a comprehensive omnichannel marketing solution that consolidates and activates customer information to enhance personalized marketing efforts and foster brand loyalty. Its Customer Data Platform collects and standardizes data from both physical and digital interactions, creating a GDPR-compliant centralized source of truth that facilitates dynamic segmentation and provides profound insights, including ROI analysis and metrics on database health. Through marketing automation, businesses can orchestrate complete customer journeys from initial awareness to long-term advocacy, implement precisely targeted campaigns, and manage multichannel communication across email, SMS, WhatsApp, push notifications, and display advertising, all supported by thorough performance analytics. Additionally, the platform offers various add-ons that further expand its functionalities, such as advertising integrations, sophisticated loyalty programs, and direct communication channels, enhancing overall marketing effectiveness. This flexibility ensures that brands can tailor their strategies to meet the evolving needs of their customers.
                
            
        
            Description
                    Leverage AI-driven insights and automated workflows to lower cost-per-conversion while delivering tailored recommendations that enhance customer lifetime value. Effectively navigate the balance between privacy and personalization by utilizing consent data that is updated automatically and employing classification labels to safeguard sensitive information. Aggregate transactional, behavioral, and demographic information to develop in-depth insights and comprehensive, current customer profiles that respect individual consent. Accelerate sales processes, minimize churn, and foster long-term customer relationships by responding promptly to customer signals and feedback. Surpass privacy expectations and ensure compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) along with accessibility standards. This enterprise-grade solution boasts over 70 security and compliance certifications, including ISO, EU Model Clauses, HITRUST, SOC, HIPAA, FERPA, and FedRAMP, ensuring robust protection and adherence to industry standards. By harnessing these advanced tools, businesses can not only improve operational efficiency but also build stronger, trust-based relationships with their customers.
                
            
        
            API Access
            
                Has API
            
            
        
        
    
                API Access
            
                Has API
            
            
        
        
    
                Integrations
            
                
    AgriERP
            
            
        
        
    
        
        
            
                
    Azumuta
            
            
        
        
    
        
        
            
                
    BUILDFitters
            
            
        
        
    
        
        
            
                
    Bloomreach
            
            
        
        
    
        
        
            
                
    COZYROC SSIS+ Suite
            
            
        
        
    
        
        
            
                
    ERPLY
            
            
        
        
    
        
        
            
                
    Freshdesk
            
            
        
        
    
        
        
            
                
    Google Ads
            
            
        
        
    
        
        
            
                
    JTL-Shop
            
            
        
        
    
        
        
            
                
    Lemonsoft
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Integrations
            
                
    AgriERP
            
            
        
        
    
        
        
            
                
    Azumuta
            
            
        
        
    
        
        
            
                
    BUILDFitters
            
            
        
        
    
        
        
            
                
    Bloomreach
            
            
        
        
    
        
        
            
                
    COZYROC SSIS+ Suite
            
            
        
        
    
        
        
            
                
    ERPLY
            
            
        
        
    
        
        
            
                
    Freshdesk
            
            
        
        
    
        
        
            
                
    Google Ads
            
            
        
        
    
        
        
            
                
    JTL-Shop
            
            
        
        
    
        
        
            
                
    Lemonsoft
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            Pricing Details
        €498 per month
        
    
    
    
        
        
            
                Free Trial
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Pricing Details
        $1,000 per tenant per month
        
    
    
    
        
        
            
                Free Trial
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
            Deployment
            
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                Deployment
            
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                Customer Support
            
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                Live Rep (24/7)
            
            
        
        
    
        
        
            
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                Live Rep (24/7)
            
            
        
        
    
        
        
            
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                Types of Training
            
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                In Person
            
            
        
        
    
                Types of Training
            
                Training Docs
            
            
        
        
    
        
        
            
                Webinars
            
            
        
        
    
        
        
            
                Live Training (Online)
            
            
        
        
    
        
        
            
                In Person
            
            
        
        
    
                Vendor Details
Company Name
Custobar
Founded
2014
Country
Finland
Website
www.custobar.com
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
dynamics.microsoft.com/en-us/ai/customer-insights/
Product Features
Customer Data Platforms (CDP)
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Matching
                                        
                                    
                                    
                                    
                                        GDPR Compliance
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Predictive Modeling
                                        
                                    
                            
                        Product Features
Customer Data Platforms (CDP)
                                        Behavioral Analytics
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Customer Profiles
                                        
                                    
                                    
                                    
                                        Customer Segmentation
                                        
                                    
                                    
                                    
                                        Data Integration
                                        
                                    
                                    
                                    
                                        Data Matching
                                        
                                    
                                    
                                    
                                        GDPR Compliance
                                        
                                    
                                    
                                    
                                        Personalization
                                        
                                    
                                    
                                    
                                        Predictive Modeling