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Description

At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.

Description

Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Microsoft 365 No 
Nielsen Marketing Cloud No 
QuickBooks Online No 

Integrations

Microsoft 365 Yes 
Nielsen Marketing Cloud Yes 
QuickBooks Online Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Crealytics

Founded

2008

Country

Germany

Website

crealytics.com

Vendor Details

Company Name

NIQ Activate

Founded

2014

Country

United States

Website

niqactivate.com

Product Features

Business Performance Management

Ad Hoc Reports No 
Ad hoc Analysis No 
Budgeting & Forecasting No 
Consolidation / Roll-Up No 
Dashboard No 
Key Performance Indicators No 
Predictive Analytics No 
Qualitative Analysis No 
Quantitative Analysis No 
Scorecarding No 
Strategic Planning No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Alternatives

Alternatives

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