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Description

CoreMedia is the best-of-breed, composable digital experience platform (DXP) supporting today’s most recognized global brands. Smart content management • Preview in-context before publishing • Unlock the power of your teams with workflow and scheduling • Keep it compliant with built-in DAM Personalized experiences • Omnichannel customer targeting • Link customer data platforms to leverage audience insight • Integrate artificial intelligence driven hyper-personalization Real-time conversations • Guide customers through their buying journey using video shopping, chatbot, live chat and more • Manage all calls and gain insights into interactions from web to contact center • Prioritize contacts and let high-value users talk to real people, to maximize ROl Inspirational commerce • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryke and more • Integrate live product feeds at a global scale • Turn rich media into one click shoppable content

Description

A headless CMS distinguishes between the content management aspect (back end) and the presentation layer (front end). This system transforms the CMS into a dedicated editorial platform, where content is organized within a structured model. By utilizing a programming interface, it seamlessly delivers content to various output channels and site generators. This separation of functions enhances the efficiency of task allocation between editorial teams and web developers; previously, editors had to consider web layouts and pages, whereas now they can focus solely on prioritizing “content first.” In contrast, a headless CMS empowers editorial staff to immerse themselves entirely in the process of content generation. Additionally, developers gain the ultimate flexibility in crafting output channels, as the CMS no longer imposes any restrictions on the technological choices available for these channels. This paradigm shift ultimately leads to more innovative digital experiences.