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features
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support

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Description

Convultra serves as a robust platform for server-side conversion tracking and attribution, tailored specifically for ecommerce retailers, lead-generation companies, SaaS providers, and agencies utilizing Google Ads. The system effectively captures website interactions via a first-party subdomain and transmits conversion information to Google Ads, which includes Enhanced Conversions as well as OpenAI Ads. By retaining Click IDs and eliminating duplicate entries, it ensures accurate data, and it meticulously logs delivery statuses. Additionally, its recovery report highlights conversions that are detected outside traditional browser pixels, while the comprehensive dashboard integrates key metrics such as revenue, advertising expenditures, blended return on ad spend, and AI-assisted referrals linked to revenue generation. To facilitate ease of use, the platform offers diverse setup options, including plugins for WordPress and WooCommerce, a template for Google Tag Manager, and a customizable JavaScript snippet. Furthermore, agencies have the capability to oversee their clients' accounts and distribute white-label reports, enhancing their service offerings. Convultra's extensive features position it as an invaluable asset for businesses aiming to optimize their advertising efforts and improve conversion rates.

Description

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Tag Manager Yes 
ChatGPT Ads Yes 
Facebook No 
Facebook Ads No 
Google Analytics No 
Klaviyo No 
Pinterest No 
Segment No 
Shopify No 
Shopify Plus No 
TikTok No 
WooCommerce Yes 
WordPress Yes 

Integrations

Google Ads Yes 
Google Tag Manager Yes 
ChatGPT Ads No 
Facebook Yes 
Facebook Ads Yes 
Google Analytics Yes 
Klaviyo Yes 
Pinterest Yes 
Segment Yes 
Shopify Yes 
Shopify Plus Yes 
TikTok Yes 
WooCommerce No 
WordPress No 

Pricing Details

$49/month
The Starter plan is $49 per month for up to 1,000 conversions. A 14-day free trial is available.
Free Trial Yes 
Free Version No 

Pricing Details

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Further Forward Innovation

Founded

2022

Country

United Kingdom

Website

convultra.com

Vendor Details

Company Name

Littledata

Founded

2014

Country

United Kingdom

Website

www.littledata.io

Product Features

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

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