Compare Salesforce Consumer Goods Cloud vs. Ivy Mobility

With 95% of sales still originating from traditional retail channels, consumer goods companies must enhance their collaboration with retail partners to achieve effective retail execution. Discover how brands are transforming each store into an ideal shopping environment through the use of Consumer Goods Cloud. This platform allows for the management of promotional strategies, allocation of trade funds, and maximization of revenue all in one place. Gain insights into the effectiveness of trade spending to improve promotional return on investment. Additionally, access real-time visibility into trade budgets and financial resources, including live rates and flexible funding options. Streamline the scheduling and prioritization of store visits while enabling teams to efficiently engage with activities and resources specific to each location. Facilitate order placements while ensuring pricing accuracy and consistency across various devices and connectivity scenarios. Furthermore, prioritize deliveries and monitor your fleet while having full visibility into order and fulfillment details. Ultimately, this connected platform enables the optimization of trade activities, leading to better overall performance in a competitive market. By leveraging innovative solutions, companies can adapt to the changing landscape of retail and better meet the needs of their partners and consumers.

Ivy Mobility offers an Industry Cloud specifically designed for the consumer goods sector, featuring a comprehensive suite of software applications that enhance and streamline various functions such as sales, merchandising, distribution, and direct store delivery. With a focus on improving retail execution, the field sales module empowers sales representatives to create the ideal store environment by conducting surveys, audits, and guided selling processes. The Direct Store Delivery (DSD) functionality caters to a range of users, including sales personnel, delivery teams, route sales agents, and independent representatives. Additionally, the field service component aids route sales representatives in scheduling stock deliveries, restocking vending machines, and managing financial collections efficiently. Sales Force Automation facilitates client engagement in retail environments, allowing brand ambassadors to directly promote products to consumers, implement promotions, increase sales, and manage inventory and time effectively. Moreover, Distributor Management tools assist brands and major distributors in overseeing routes, sales, and route accounting seamlessly. Lastly, Digital Merchandising enables merchandisers to effectively manage planograms, display setups, and monitor competitor activities, ensuring that they maintain a competitive edge in the market. This comprehensive suite not only enhances productivity but also fosters better collaboration among various stakeholders in the consumer goods industry.