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Description

The Commanders Act Customer Data Platform empowers businesses to boost both sales and customer loyalty by fostering significant connections with their leads and clientele. As the expenses associated with acquiring new customers continue to escalate, conversion rates remain stagnant at around 2.5%-5%. To enhance marketing effectiveness, brands are increasingly gathering valuable data insights—including behavioral, demographic, and psychographic information—from every interaction with leads and customers. This highlights the necessity of collecting comprehensive data from all customer engagements. Additionally, it’s essential to cleanse, standardize, and securely store this information in a centralized database that is readily accessible to all marketing channels and utilized by sales and customer service teams within their CRM systems. To adopt a truly customer-centric approach, marketers must prioritize being data-driven, making it vital for them to access trustworthy data that allows for a thorough evaluation of their marketing strategies and techniques. By harnessing these insights, businesses can tailor their offerings more effectively to meet customer needs.

Description

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity Yes 
Callwise No 
Commission Factory Yes 
Criteo Yes 
CrowdTwist No 
Eloqua No 
Jirafe Yes 
Kelkoo Group Yes 
Lucky Cart Yes 
Marin Software Yes 
New Relic Yes 
Optimizely One Yes 
Oracle Audience Segmentation No 
Oracle Cloud CX No 
TrustCommander Yes 
VWO Engage Yes 
dunnhumby Price Yes 

Integrations

Acxiom Real Identity No 
Callwise Yes 
Commission Factory No 
Criteo No 
CrowdTwist Yes 
Eloqua Yes 
Jirafe No 
Kelkoo Group No 
Lucky Cart No 
Marin Software No 
New Relic No 
Optimizely One No 
Oracle Audience Segmentation Yes 
Oracle Cloud CX Yes 
TrustCommander No 
VWO Engage No 
dunnhumby Price No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Commanders Act

Founded

2010

Country

France

Website

www.commandersact.com/en/solutions/customer-data-platform/

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Session Replay

Eye Tracking No 
Form Analytics No 
Heatmaps No 
Mouse Tracking No 
Optimization Tools No 
Session Recording No 
Surveys No 
User Experience Analysis No 
User Feedback No 
Visitor Segmentation No 

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