Alternatives to Oracle Marketing

Mapp enables marketers to create personalized customer experiences using our advanced SaaS platform, Mapp Marketing Cloud. The platform harnesses the power of AI-driven digital analytics and marketing automation to collect, unify, and analyze customer data, transforming it into actionable insights. This allows businesses to trigger highly targeted campaigns across multiple channels, including email, SMS, app, and websites. With its comprehensive set of tools, Mapp helps marketers optimize their efforts, ensuring that each interaction is relevant and engaging for their customers. The platform's flexibility makes it suitable for businesses of all sizes, empowering them to deliver consistent, personalized experiences at scale. By leveraging Mapp, organizations can deepen customer relationships and increase conversion rates with precision.

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Engage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

Netcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels).

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.

rgOne, a comprehensive solution from Redpoint Global, provides a centralized platform that enables you to link customer information and carry out marketing initiatives seamlessly. This empowers your customers to enjoy the real-time, highly personalized interactions they expect. Gather extensive insights about each individual customer to develop an accurate and up-to-date Golden Record. Craft tailored offers, actions, and messages that reflect the specific context and timing for each customer. Ensure a cohesive and individualized experience across all interaction points with your customers. Thanks to our adaptable cloud framework and open garden strategy, you maintain control over the process. This deployment aligns with your enterprise objectives while addressing your security requirements. Transition from broad marketing strategies to real-time, one-to-one personalized marketing approaches. With rgOne's exceptional features in customer data management, automated machine learning, and smart orchestration, you can harness the full potential of your marketing efforts and drive impactful engagement. As a result, your organization can enhance its customer relationships and achieve better business outcomes.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

Utilize the Revotas marketing automation platform to orchestrate campaigns that are responsive to real-time consumer actions. This innovative platform empowers you to execute highly effective and efficient marketing initiatives across various channels, including mobile, email, social media, and paid search. By harnessing the capabilities of Revotas, you can elevate the customer journey experience and enhance personalization like never before. With insights drawn from consumer behavior data, you can significantly improve customer experiences and boost conversion rates. Focus on identifying your most valuable subscribers and engaged consumers, allowing you to deliver tailored messages that enhance their lifetime value. Embrace a consumer-centric, data-driven strategy that automatically personalizes communications for each individual, fostering increased engagement and brand loyalty. Furthermore, by predicting purchasing behaviors and employing AI technologies, you can dynamically adjust marketing efforts in real-time, ensuring relevance to individual consumer actions and preferences. In this way, the Revotas platform not only streamlines your marketing processes but also cultivates deeper connections with your audience.

For genuine digital transformation to occur, it is crucial that your marketing data is not only reliable but also actionable, allowing you to connect with customers in a meaningful way through tailored experiences that enhance customer lifetime value. By offering personalized interactions, seamless cross-channel messaging, and loyalty initiatives, you can significantly enrich your relationships with customers. Marigold Engage+ (previously known as Cheetah Digital) equips marketers with the tools needed to swiftly scale operations and address the demands of today's consumers. As the urgency for digital transformation continues to rise, acquiring new capabilities to adapt to shifting expectations becomes essential. Marigold Engage+ facilitates this transition efficiently by delivering the integrated technology and services necessary for fostering enduring, profitable, and mutually beneficial customer relationships. With our platform, you can uncover new opportunities, create targeted audience segments, and manage data through real-time interaction strategies. Transform your marketing initiatives into a dynamic consumer database by crafting engaging experiences that successfully turn the unknown into the known, ensuring you stay ahead in a rapidly evolving market. Additionally, this approach not only drives immediate results but also sets the foundation for long-term success and customer loyalty.

Salesforce Data Cloud serves as a real-time data platform aimed at consolidating and overseeing customer information from diverse sources within a business, facilitating a unified and thorough perspective of each client. This platform empowers organizations to gather, synchronize, and evaluate data in real time, thereby creating a complete 360-degree customer profile that can be utilized across various Salesforce applications, including Marketing Cloud, Sales Cloud, and Service Cloud. By merging data from both online and offline avenues, such as CRM data, transactional records, and external data sources, it fosters quicker and more personalized interactions with customers. Additionally, Salesforce Data Cloud is equipped with sophisticated AI tools and analytical features, enabling businesses to derive deeper insights into customer behavior and forecast future requirements. By centralizing and refining data for practical application, it enhances customer experiences, allows for targeted marketing efforts, and promotes effective, data-driven decisions throughout different departments. Ultimately, Salesforce Data Cloud not only streamlines data management but also plays a crucial role in helping organizations stay competitive in a rapidly evolving marketplace.

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

Enhance the experiences of your customers and prospects throughout their journey by utilizing Actito's Activation Platform. With its capabilities in real-time personalization and omnichannel marketing automation, Actito empowers you to send the perfect message at the ideal moment through the most effective channels. This will help you boost conversions and drive revenue growth. Gather and integrate all your data sources in one centralized location to optimize your engagement tools while adhering to GDPR guidelines. Personalize your interactions by addressing customers by name and offering them customized deals that are both relevant and timely. The sophisticated Actito data model allows you to react in a precise and intuitive manner, catering to your customers' preferred methods of interaction. Develop tailored marketing initiatives that focus on the specific needs of each customer, ensuring an ongoing dialogue throughout the entirety of the relationship. Feel free to experiment with all your concepts, no matter how unconventional, and launch creative campaigns that convey a direct and personal message at the most opportune moments. By doing so, you will not only engage your audience more effectively but also foster long-term loyalty and satisfaction.

Oracle Cloud CX, built on a cutting-edge cloud platform that utilizes best practices and innovative technologies, provides tools that are user-friendly for business staff while being robust enough for developers to enhance further. The suite of Oracle CX applications is both groundbreaking and adaptable, ensuring reliable performance and security for its users. By adopting a data-centric strategy, Oracle Cloud CX effectively links customer behaviors, transactions, and demographic information across various sectors, including marketing, sales, and service, to craft tailored experiences for each user. With over four decades of expertise, Oracle has assisted clients in effectively managing, safeguarding, and leveraging their data for business benefits. Data is integral to our identity. The platform allows businesses to create, share, and distribute meaningful content and offers, enabling the personalization of customer interactions. Additionally, Oracle Content Management serves as a centralized hub for all enterprise assets, such as invoices, marketing materials, company documents, images, and videos, streamlining management and access to crucial content across the organization. This comprehensive approach not only enhances operational efficiency but also fosters stronger connections with customers.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

Plauti transforms how businesses manage their Salesforce data by providing a comprehensive platform that verifies, cleans, and automates data handling directly within Salesforce. The platform ensures your customer records are accurate, deduplicated, and up-to-date, so your teams can engage with the right information at the right time. Plauti's no-code customization allows admins to easily adapt workflows without IT involvement, while its powerful data manipulation capabilities provide complete control over data processes. With Plauti, businesses can improve data quality, reduce manual efforts, and drive results faster and more efficiently.

You can leverage your data in real-time for marketing automation retention. Automation Personalization Business Intelligence Support. All your data can be seamlessly integrated and used from one location, in real time, for any business purpose. Allowing companies to create amazing products. Solitics centralizes all your data and gives you the best utilization tools. Solitics can help you with automation, personalization and product enhancement. Marketing Automation. Automated customer journeys based upon all your data. Personalized engagements across every marketing channel. Automated analysis of conversion and retention performance. Machine-based decisions. Technology that spans across industries. Gaming. Trading eCommerce. B2C brands Marketing teams. Best in class attribution. Analyze campaign impact on revenue across all marketing channels using data streamed directly from backend sources

The ActionIQ Customer Data Platform empowers organizations to synchronize their personnel, technology, and procedures to create outstanding customer interactions at every point of engagement. To distinguish genuine CDPs from mere impostors, access ActionIQ's comprehensive guide, which will help you avoid months of tedious research and uncover the realities of the complex CDP market. In the current experience-driven economy, consumers anticipate that brands will recognize them and consistently provide authentic, valuable interactions. The ActionIQ CDP is designed to help large enterprises tackle persistent issues of customer data fragmentation, equipping them with the insights necessary to coordinate experiences seamlessly across all brand interactions. By developing an interconnected “smart hub” that consolidates data, organizations can empower their teams with immediate insights. This deep understanding of customers facilitates the delivery of trustworthy and profitable experiences at scale, ultimately enhancing brand loyalty and customer satisfaction. Moreover, embracing such a platform can significantly enhance your organization’s ability to respond to evolving customer needs swiftly and effectively.

Regardless of your marketing experience, SAS provides innovative solutions that allow you to rethink your marketing strategies. With tools for adaptive planning, journey activation, and a real-time decision engine, you can craft engaging, moment-based customer experiences that enhance profitability and build brand loyalty. Effortlessly expand customer data activation beyond the limits of conventional customer data platforms. Respond more swiftly with ready-to-use insights powered by cutting-edge AI and machine learning technologies. Streamline and automate your marketing planning processes to ensure maximum accountability. Design personalized customer journeys that not only elevate response rates but also drive profitable lead generation. Broaden your brand experience by collaborating with various functions, suppliers, vendors, or stakeholders. SAS Customer Intelligence 360 offers tailored, intelligent marketing solutions ideal for contemporary enterprises. By guiding brands from data to insight and ultimately to action, SAS equips businesses with comprehensive tools for adaptive planning and journey activation, ensuring they stay ahead in a competitive landscape. Additionally, the integration of advanced analytics allows you to fine-tune strategies continuously.

FLYDE stands out as the most user-friendly AI-powered platform aimed at enhancing revenue and profit margins by streamlining customer data management for brands and retailers. By integrating all data sources, it delivers a comprehensive and real-time 360º perspective of the customer base, which leads to actionable insights. The platform utilizes proprietary AI/ML-driven predictive models that significantly boost customer retention and Customer Lifetime Value (CLTV) by 20%, improve lead-to-sales conversion rates, and elevate profits and Return on Advertising Spend (ROAS) by an impressive 43%. Key functionalities include 360º customer profiles, predictive behavioral models, and intelligent segmentation, all designed to refine each phase of the customer journey. With a rich history of over 15 years, FLYDE merges cutting-edge technology into a single cohesive platform, enabling businesses to seamlessly integrate and leverage both online and offline data. This strategy not only reduces churn and enhances customer retention but also paves the way for the creation of tailored marketing initiatives. By focusing on the unique needs of each customer, FLYDE empowers brands to deliver more effective and relevant marketing campaigns.

Transforming anonymous site visitors into dedicated patrons is essential for businesses. By providing smooth interactions, fostering trust, and creating tailored digital experiences, companies can effectively engage with their clientele, partners, and customers alike. Enhance the B2C engagement process by ensuring that new and returning customers are easily identified and provided with relevant experiences through SAP Customer Identity and Access Management solutions. Quickly onboard users with a straightforward registration process and enhance personal interactions using social login functionalities. Strengthen omnichannel strategies with robust capabilities like single sign-on, SAML 2.0, and Open ID Connect to ensure secure data sharing and authentication. Close data gaps by developing unified customer profiles, allowing for the delivery of trustworthy and personalized experiences. Furthermore, expedite the market launch of new services, streamline the management of identity lifecycles, and mitigate potential risks with SAP Customer Identity and Access Management solutions tailored specifically for B2B environments. By integrating these solutions, businesses not only enhance customer satisfaction but also significantly improve their overall operational efficiency.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

Oyster transcends the typical role of a customer data platform (CDP) by being recognized as the world's first customer insights platform (CIP). Its fundamental focus is on the customer, positioning it as a "data unifying software." When incorporated into an enterprise's martech stack, it enhances the management of customer experiences at every interaction point, including marketing, customer service, and product development. By introducing agility to analytics within the organization, Oyster distinguishes itself from conventional customer relationship management platforms. It uniquely captures data from both online and offline customers, including those who remain anonymous. Furthermore, it aggregates enterprise data from a multitude of sources, ensuring that decision-makers have access to this information around the clock. Infused with AI technology, Oyster is equipped with advanced automation capabilities that significantly improve the efficiency of daily marketing operations. In contrast to other CDPs, the Oyster CIP not only integrates diverse data sources but also delivers actionable intelligence derived from various data points, allowing seamless integration across all business functions. This innovative approach ensures that organizations can respond rapidly and effectively to evolving customer needs and market dynamics.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Foster engaging customer interactions fueled by insightful data analysis. Create integrated campaigns that are easily accessible on a single, intuitive platform whether in the cloud or on-premises. This communication tool, rich in data, not only helps you stay compliant but also ensures the security of your information while tailoring your messages to individual preferences. Enhance your customer communication efforts and guarantee efficient operations. Our marketing software platform is set to transform your digital commerce landscape by providing personalized shopping experiences, comprehensive analytics, and the magic of automated marketing solutions. D•engage redefines player involvement in the betting sector with a strong emphasis on retention and personalization, all driven by our consumer data platform. Don't limit yourself to merely automating marketing communications; instead, let our Customer Experience Data Platform (CXDP) enable you to forge authentic connections with customers, regardless of how they choose to engage with your brand. By leveraging this powerful tool, you can ensure that every interaction is meaningful and impactful.

Resulticks enables brands to harness data-driven communication strategies aimed at their target audiences and informs business choices through its acclaimed, AI-enhanced big data cloud platform. By leveraging the world's pioneering customer data blockchain, Resulticks opens up vast opportunities for digital transformation by providing a comprehensive 360° perspective of the customer via data unification and coordinated omnichannel engagement. Fully integrated and designed for scalability, Resulticks combines a robust audience data platform, genuine omnichannel orchestration, and cutting-edge analytics into one user-friendly, adaptable solution that yields quantifiable business outcomes through personalized, instantaneous communications. The omnichannel audience data management platform from Resulticks goes beyond simple data integration; it serves as a scalable catalyst that transforms, enhances, and activates big data to create a unified, real-time customer profile, facilitating advanced segmentation and tailored experiences. By streamlining data management, Resulticks ensures that brands can effectively respond to customer needs and preferences in real-time.

Synerise, an AI-driven Customer Data & Experience Platform (CDXP), centralizes customer data to enhance marketing and engagement. Key strengths include real-time capabilities, advanced AI, quick setup, and personalized omnichannel experiences. Pay-as-you-go pricing available. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. Benefits that Synerise brings: - Increase conversion through super-targeted AI product recommendations - Increased sales through personalised search results - Reduce costs by predicting customer behaviour - propensity to act - Reduce operational costs with an all-in-one tool - Optimise ROI through usage-based billing mod - Enhance customer experience and loyalty

Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. Klaviyo’s 350+ integrations making getting started easy for marketers. Some key features of the platform include predictive analytics, AI automation, optimized templates, A/B testing, and intuitive segmentation and email flows to ensure marketers are reaching their audience with the right message at the right time. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.

A prominent big data firm harnessing advanced technology for data transformation is designed to assist businesses in achieving impactful data-driven marketing strategies. Vpon provides high-quality data while ensuring robust security through the Wee Global Data Marketplace. The Wee Data Platform serves as an all-encompassing data solution that empowers clients to make informed, data-driven choices and expedite business transformation seamlessly. Utilize Wee to gather first-party data at scale while efficiently managing your digital assets. Engage in data analysis to extract actionable insights that can propel your business forward. Use data strategically to enhance operations by targeting the appropriate audience effectively. Transform your data into meaningful insights that drive results. AppVois positions you at the forefront of the industry by uncovering the latest trends in the mobile app market while allowing you to explore your target audience's preferences in depth. With AppVois, you gain unparalleled visibility into the app marketplace, enabling a thorough understanding of new users’ app choices and behaviors. This comprehensive approach allows businesses to stay one step ahead in a rapidly evolving digital landscape.

What is ExpertSender? ExpertSender is a stable and high-deliverability platform that allows eCommerce stores to increase their revenue through marketing automation via email, SMS, mobile web, and chat channels. We offer dedicated support to all our customers, including advanced data-driven customer segmentation and dynamic message personalization. We have been in business for more than 11 years and have delivered over 20 billion messages per year for more than 1,000 brands around the world. Best for We have large and medium-sized eCommerce stores. However, we also offer value to other industries like travel & hospitality and finance & banking.

HubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

Related Marketing Cloud (RMC), a personalization and marketing automation tool for data-driven Omnichannel marketing, is available. One-to-one customer relationships powered by all-in-one platform to drive higher revenues, increase customer lifetime value, grow audience, boost performance, and drive higher revenue. We are proud that we offer the following services: Customer Data Platform (Email Marketing, Mobile Marketing), Web Targeting, Product Recommendation and Customer Journey Manager

Exposebox is an AI-based marketing solution, designed for multichannel marketing personalization. We use machine learning and AI-based insights to help you make the most of your data. Transform your user experience and personalize your marketing touchpoints to boost your revenue. Reach your customers in meaningful ways through social media, emails, SMS and onsite personalized experiences. Try Exposebox today and transform browsers into shoppers.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Bloomreach transforms the e-commerce landscape through personalization. Its innovative data engine consolidates real-time information about customers and products, enabling businesses to gain insights into true customer desires. By linking this insight across various channels, the e-commerce experience becomes boundless, adapting to customers’ evolving preferences as they shop. Powered by Loomi, Bloomreach's AI platform for e-commerce, this approach opens up countless new avenues for making purchases. The suite of Bloomreach products encompasses Engagement, a marketing automation tool; Discovery, an advanced e-commerce search solution; Content, a headless content management system; and Clarity, which offers AI-driven conversational shopping experiences. With numerous AI patents to its name, the company caters to a diverse array of global brands, including Williams-Sonoma, Bosch, Puma, and Marks & Spencer, illustrating its broad market impact. This comprehensive approach ensures that businesses remain competitive in a rapidly changing digital marketplace.

Your business needs predictable, profitable results. Your customers deserve highly personalized omnichannel experiences. Unify customer data and eliminate silos through an API and open architecture to enable intelligent omnichannel engagement. Rapidly aligns business goals with industry-specific customer engagement strategies crowdsourced by leading brands. True 1:1 customer personalization across all channels and devices for increased omnichannel engagement, retention, and loyalty. To scale 1:1 personalization and optimize business results, AI and predictive analytics are integrated with marketing execution. Cross-channel execution is simplified and marketing operations are streamlined to optimize the customer experience across all channels. You can communicate with your customers in a completely personalized way across all channels with optimized content for email and direct mail.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

Weborama, a trailblazer in semantic artificial intelligence within the AdTech sector in France and across Europe, is tackling the emerging technological challenges encountered by agencies, publishers, and advertisers in the realm of digital advertising, all while ensuring a respectful interaction with online users. Their Marketing Platform features a proprietary and secure technology that leverages all available cookieless and interconnectivity capabilities within increasingly intricate ecosystems. As a Hybrid DMP/CDP, this platform enhances user qualification, aiming to boost the effectiveness of digital advertising and direct marketing campaigns over the long term, while maintaining the privacy of internet users. By prioritizing user confidentiality, Weborama positions itself as a trusted partner in the evolving landscape of digital marketing.

Transforming data and analyzing marketing for enterprises enhances trust in marketing investments and boosts returns on ad spend. Poorly organized data can jeopardize marketing decisions, so it's essential to extract, transform, and load your information to execute marketing initiatives with assurance. Utilize anaticsTM to unify and centralize your marketing data effectively. By loading, normalizing, and transforming your data in insightful ways, you can analyze and monitor your metrics to improve marketing performance. Gather, prepare, and scrutinize all your marketing data with ease, eliminating the hassle of manual extraction from various platforms. Experience fully automated data integration from over 400 sources, allowing you to export information to your preferred destinations seamlessly. Securely store your raw data in the cloud for easy access whenever needed, and support your marketing strategies with solid data. Redirect your focus towards actionable growth instead of the tedious process of downloading multiple spreadsheets and CSV files, ensuring that your resources are utilized efficiently for maximum impact. This approach not only streamlines your workflow but also empowers your marketing efforts with timely and accurate data insights.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.