Compare Cognitive3D vs. Tobii Pro Sticky in 2025

Tobii Pro Sticky

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Description

An advanced immersive analytics platform designed for training managers, designers, and researchers, it allows for the assessment of training effectiveness and employee performance outcomes. By evaluating compliance, organizations can enhance safety measures, minimizing risks of injury and mistakes. The platform gathers insights across various sectors such as consumer packaged goods, architecture, engineering, construction, and retail. It streamlines product development processes, facilitating swift and valuable insights. Users can validate their theories by performing experiments within a virtual reality context, capturing data with scientific precision through eye-tracking, fixations, and biometrics. Furthermore, organizations can derive practical insights from their VR and AR initiatives right now. Our cutting-edge technology revolutionizes consumer research, allowing brands to refine their product strategies and gain a deeper understanding of consumer behavior through a distinctly quantifiable platform. Our enterprise clients are establishing spatial goals to implement training simulations that yield clearer outcomes, thereby decreasing injury rates, enhancing safety protocols, and effectively measuring productivity within their teams. With this robust platform, businesses are empowered to not only meet their training objectives but also drive innovation in their respective industries.

Description

Sticky by Tobii Pro is an innovative self-service online tool that merges survey questions with webcam-based eye tracking and emotion analysis, simplifying complex quantitative research. This efficient approach allows for time and cost-effective integration of eye tracking into studies, enabling the testing of extensive consumer panels as they interact with specific shelves, packaging, advertisements, or websites from their personal devices. Compared to traditional in-person research methods, Sticky by Tobii Pro offers large-scale quantitative eye tracking and emotion analytics at a significantly reduced cost. By utilizing the participant's webcam, market researchers can obtain insightful visual and emotional data regarding the effectiveness and appeal of both existing and new designs, particularly in areas like packaging and advertising. The platform seamlessly connects with online survey platforms and panel providers on a global scale, facilitating a distributed data collection process with swift turnaround times. This unique combination of features ensures that researchers can comprehensively understand consumer behavior and preferences with remarkable ease.