Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cognilyze was established with the belief that true personalization transcends merely accumulating data or additional insights typical of personal shoppers; it hinges on understanding the underlying motivations of consumers. While many retailers can identify what consumers purchase, Cognilyze delves deeper to comprehend the reasons behind those purchases. By integrating psychology with technology, we create a unique "psychological profile" for every shopper, significantly improving their experience across various channels throughout their shopping journey. This begins with "search pages" that inherently grasp the shopper's motivations, leading to tailored recommendations that encompass new, niche, and cross-category items. Additionally, we optimize sites with rich, personalized content while also implementing remarketing and retargeting strategies through customized emails and push notifications tailored to each shopper's psychological profile. Ultimately, our "Discovery Pages" delight shoppers by presenting them with distinctive products that resonate with their deeper desires and aspirations, ensuring a more enriching shopping experience. By focusing on the emotional aspects of shopping, we aim to foster a connection that goes beyond mere transactions.
Description
Although trade promotion, retail execution, and other essential consumer packaged goods (CPG) functions effectively employ technology to streamline processes and consolidate insights, the field of shopper marketing has yet to embrace such advancements. Our 2018 Shopper Marketing Optimization Report indicates that a staggering 78% of respondents view the efficiency of their shopper marketing processes as average or below. This stagnation in modernization is impeding overall performance, making Shopper Marketing Optimization (SMO) vital for fostering revenue growth in the CPG sector. To enhance your commercial investments, utilize a collaborative budgeting tool that enables managers to link budgets to specific, measurable objectives, distribute resources among various teams or accounts, and monitor performance through immediate reports on spending activities that can be analyzed at the customer, brand, and category levels. This approach fosters teamwork by bringing global teams and agencies together around a single, reliable source of information. Additionally, it incorporates proven methods and financial analytics into planning cycles, ultimately boosting the effectiveness of marketing programs while ensuring that resources are allocated efficiently. By prioritizing these strategies, companies can better align their shopper marketing efforts with modern demands and expectations.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Cognilyze
Country
Israel
Website
cognilyze.com/about/
Vendor Details
Company Name
Cierant Corporation
Founded
1987
Country
United States
Website
www.cierant.com/explore/shopt/
Product Features
eCommerce Personalization
A/B Testing
No
Abandoned Cart Email
No
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
No
Reporting / Analytics
No
Social Insights
No
Product Features
Retail Execution
AI / Image Recognition
No
Collaboration Tools
No
Data Collection
No
Inspection
No
Pricing / Placement Optimization
No
Product Education
No
Product Promotion Strategy
No
Retail Site Audit
No
Workforce Management
No