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features
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support

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Description

Close-Up International has been a trusted partner in the pharmaceutical industry for more than five decades, offering cutting-edge market data and analytic solutions across over 20 countries. Their comprehensive platform combines prescription data, retail and institutional market insights, and CRM/SFA tools to provide pharmaceutical companies with an integrated view of their markets. This enables better targeting of healthcare professionals, informed product positioning, and strategic decision-making during all product lifecycle stages, including pre-launch and post-launch. Close-Up’s technologies are deployed worldwide and are certified for quality and security standards, ensuring reliable and compliant data management. The company’s deep expertise supports clients in optimizing sales processes, managing regulatory complexities, and embracing digital transformations like AI-powered CRM for healthcare provider engagement. By delivering actionable insights and tailored consulting, Close-Up helps life sciences organizations maximize growth while controlling costs. Their solutions facilitate real-time market monitoring and foster collaboration between pharma companies and healthcare professionals. Close-Up’s commitment to innovation and data integrity makes it a strategic partner in the evolving healthcare landscape.

Description

Discover essential insights into the pharmaceutical sector all within a unified platform. This single-platform product innovatively blends data to generate exclusive key performance indicators. With integrated data, all information is centralized, eliminating the hassle of managing multiple passwords. Offering comprehensive business analytics tailored for commercial pharmaceutical operations, Pharmafusion stands out as a singular analytics solution. Unlike many pharmaceutical firms that rely on a plethora of tools, systems, or vendors to gather various types of information, Pharmafusion consolidates everything into one accessible location. It encompasses nearly 50 distinct pharmaceutical subject areas and data sources, ensuring seamless integration across the entire pharmaceutical landscape, including clinical, regulatory, business development, marketing, managed care, trade, sales, and accounting & finance. By providing these critical data insights, Pharmafusion empowers users to make informed decisions. The platform's ability to merge diverse and separate datasets into a cohesive whole enhances analytical capabilities significantly. This consolidation not only streamlines operations but also drives strategic initiatives in the pharmaceutical industry.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25000 per year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Close-Up International

Founded

1968

Country

Argentina

Website

www.close-upinternational.com

Vendor Details

Company Name

Pharmafusion

Founded

2017

Country

United States

Website

www.pharmafusion360.com

Product Features

Healthcare CRM

Audience Targeting No 
Campaign Management No 
Marketing Automation No 
Medical History Records No 
Patient Communications No 
Patient Management No 
Physician Management No 
Predictive Analytics No 

Product Features

Business Intelligence

Ad Hoc Reports Yes 
Benchmarking Yes 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis No 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics Yes 
Profitability Analysis Yes 
Strategic Planning Yes 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Data Warehouse

Ad hoc Query Yes 
Analytics Yes 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
ETL - Extract / Transfer / Load Yes 
In-Memory Processing Yes 
Match & Merge Yes 

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