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features
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support

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Description

Close-Up International has been a trusted partner in the pharmaceutical industry for more than five decades, offering cutting-edge market data and analytic solutions across over 20 countries. Their comprehensive platform combines prescription data, retail and institutional market insights, and CRM/SFA tools to provide pharmaceutical companies with an integrated view of their markets. This enables better targeting of healthcare professionals, informed product positioning, and strategic decision-making during all product lifecycle stages, including pre-launch and post-launch. Close-Up’s technologies are deployed worldwide and are certified for quality and security standards, ensuring reliable and compliant data management. The company’s deep expertise supports clients in optimizing sales processes, managing regulatory complexities, and embracing digital transformations like AI-powered CRM for healthcare provider engagement. By delivering actionable insights and tailored consulting, Close-Up helps life sciences organizations maximize growth while controlling costs. Their solutions facilitate real-time market monitoring and foster collaboration between pharma companies and healthcare professionals. Close-Up’s commitment to innovation and data integrity makes it a strategic partner in the evolving healthcare landscape.

Description

PRxCloud is an innovative cloud-based solution tailored for the Pharmaceutical Marketing & Distribution industry, streamlining sales and marketing efforts while enhancing daily operations. This software is engineered to empower medical representatives, enabling them to optimize their planning and boost sales performance effectively. The accompanying mobile application, available for both iOS and Android, embodies the mantra “Focus Right! Work Smart!!” and prioritizes user-friendliness and convenience. With offline functionality, the app guarantees seamless work without interruptions. It elevates the productivity of the field force through features that facilitate daily activity tracking, tour scheduling, target assignment, expense oversight, order placement, e-detailing, gift/sample administration, competitive analysis through RCPA, and GPS navigation. Clients have the flexibility to subscribe to PRxCloud via a SaaS model or select an enterprise license, which comes with options for private or in-house hosting, catering to various organizational needs. This adaptability ensures that businesses can maximize their operational efficiency and sales strategies to meet the demands of a competitive market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Hindenburg PRO No 

Integrations

Hindenburg PRO Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Close-Up International

Founded

1968

Country

Argentina

Website

www.close-upinternational.com

Vendor Details

Company Name

Mexel Technologies

Website

www.prxcloud.com

Product Features

Healthcare CRM

Audience Targeting No 
Campaign Management No 
Marketing Automation No 
Medical History Records No 
Patient Communications No 
Patient Management No 
Physician Management No 
Predictive Analytics No 

Product Features

Sales Force Automation

Call Management No 
Campaign Management No 
Channel Management No 
Commission Management No 
Contact Management No 
Contract Management No 
Customer Database Yes 
Email Marketing No 
Field Sales Management Yes 
Lead Management No 
Opportunity Management No 
Performance Metrics No 
Proposal Generation No 
Referral Tracking No 
Sales Forecasting No 
Territory Management Yes 

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