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Description
CitrusAd simplifies the processes of media sales and ad-serving for a significant portion of the world's top 20 retailers. Our innovative platform facilitates collaboration between brands and retailers, driving sales effectively at the crucial moment of online purchasing. Designed for speed, personalization, and native experiences, our integration is seamless and visually appealing. It operates smoothly to enhance click-through rates right at the point of purchase. With self-serve advertising options and immediate ROI tracking, brands can effortlessly create landing pages that integrate through your API. Retailers can also easily approve campaigns from partner brands. Additionally, targeted in-email banners and product placements are directly sent to customers, highlighting the most relevant products and brands for them. This approach minimizes lost opportunities while maximizing click-through rates. Furthermore, our user-friendly dashboard provides accurate and transparent real-time performance metrics for both you and your advertisers, ensuring clarity and efficiency in campaign management. Ultimately, CitrusAd fosters a dynamic advertising ecosystem that benefits all parties involved.
Description
Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.
API Access
Has API
API Access
Has API
Integrations
Microsoft 365
Nielsen Marketing Cloud
Pacvue
QuickBooks Online
Roundel
Integrations
Microsoft 365
Nielsen Marketing Cloud
Pacvue
QuickBooks Online
Roundel
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
CitrusAd
Country
Australia
Website
www.citrusad.com
Vendor Details
Company Name
NIQ Activate
Founded
2014
Country
United States
Website
niqactivate.com
Product Features
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling