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Description

Circana is a market research and analytics firm that provides in-depth insights into consumer behavior by integrating large datasets, AI-driven visualization tools, and specialized knowledge across over 25 different industries. Their offerings encompass market tracking, forecasting, and analytical solutions that assist businesses in evaluating performance, anticipating future trends, and pinpointing opportunities for growth. Operating on a global scale, Circana caters to clients in numerous sectors including food and beverage, fashion, technology, and healthcare. Dedicated to turning complexity into simplicity, Circana collaborates with brands to tackle business challenges and inspire innovation, ultimately aiming to enhance overall decision-making processes. By leveraging its extensive expertise, Circana empowers organizations to stay ahead in a rapidly evolving market landscape.

Description

For three decades, we have partnered with grocery, drug, DIY, and mass merchandise retailers, along with their CPG manufacturer collaborators, to tackle significant challenges related to growth and profitability through the use of cutting-edge software solutions. With the advent of AI, we are now enhancing their return on investment even further. Our innovations aim to boost customer engagement, facilitate better supplier collaboration, roll out food-to-go services, or transform retail spaces to incorporate new in-store services and click-and-collect options, with a track record of proven results. By leveraging in-depth customer data and analyzing existing sales trends, we help optimize pricing strategies and promotional efforts, leading to increased customer satisfaction. Our commitment to delivering effective solutions ensures that retailers can navigate the complexities of the market while fostering lasting relationships with their customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Simplain Vendor Portal No 

Integrations

Simplain Vendor Portal Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Circana

Founded

2023

Country

United States

Website

www.circana.com

Vendor Details

Company Name

Symphony RetailAI

Founded

1986

Country

United States

Website

www.symphonyretailai.com/solutions/

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Alternatives

Alternatives

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