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Description

Circana is a market research and analytics firm that provides in-depth insights into consumer behavior by integrating large datasets, AI-driven visualization tools, and specialized knowledge across over 25 different industries. Their offerings encompass market tracking, forecasting, and analytical solutions that assist businesses in evaluating performance, anticipating future trends, and pinpointing opportunities for growth. Operating on a global scale, Circana caters to clients in numerous sectors including food and beverage, fashion, technology, and healthcare. Dedicated to turning complexity into simplicity, Circana collaborates with brands to tackle business challenges and inspire innovation, ultimately aiming to enhance overall decision-making processes. By leveraging its extensive expertise, Circana empowers organizations to stay ahead in a rapidly evolving market landscape.

Description

Fashion forecasting firms and various data-oriented tools around the globe assert that they provide the finest insights into trends. Yet, is that truly sufficient? It becomes essential to differentiate between supply-side data and consumer demand data. Traditionally, fashion forecasting and retail market analytics relied heavily on expert insights, inventory data signals, and subjective market research gathered over the years. Nevertheless, genuine consumer intelligence is rooted in an objective understanding of what will resonate with customers and what won’t. At Stylumia, we have developed a consumer intelligence platform that utilizes a unique AI-driven Demand Sensing algorithm to analyze consumer demand data effectively. Additionally, we assess what products are currently accessible to consumers, identify fast-moving items, and, crucially, pinpoint what is failing to sell at the color and size level for effective assortment planning. Our consumer intelligence tool introduces an innovative, award-winning method of detecting consumer demand. By analyzing millions of consumer opinions, we are able to accurately capture their preferences and aversions, not only for the present but also for future trends, ensuring brands can stay ahead in a competitive market. This comprehensive approach allows businesses to make informed decisions that align with evolving consumer desires.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Zero No 

Integrations

Zero Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Circana

Founded

2023

Country

United States

Website

www.circana.com

Vendor Details

Company Name

Stylumia

Founded

2015

Country

India

Website

www.stylumia.ai/our-solutions/consumer-intelligence-tool/

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

eCommerce Personalization

A/B Testing No 
Abandoned Cart Email No 
Dynamic Pricing No 
Offers & Discounts Notifications No 
Personalized Site Navigation No 
Product Recommendations No 
Reporting / Analytics No 
Social Insights No 

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