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Description

Circana is a market research and analytics firm that provides in-depth insights into consumer behavior by integrating large datasets, AI-driven visualization tools, and specialized knowledge across over 25 different industries. Their offerings encompass market tracking, forecasting, and analytical solutions that assist businesses in evaluating performance, anticipating future trends, and pinpointing opportunities for growth. Operating on a global scale, Circana caters to clients in numerous sectors including food and beverage, fashion, technology, and healthcare. Dedicated to turning complexity into simplicity, Circana collaborates with brands to tackle business challenges and inspire innovation, ultimately aiming to enhance overall decision-making processes. By leveraging its extensive expertise, Circana empowers organizations to stay ahead in a rapidly evolving market landscape.

Description

Evaluate how your brand is performing on the shelf in comparison to competing brands. Keep an eye on your highest-performing subcategories, brands, and customer segments. Look for opportunities to increase your shelf share and regularly assess it against defined goals. Access images showcasing your brands on the shelves of all your customers. Monitor the availability of your SKUs across various sales channels diligently. Pinpoint SKUs that frequently go out of stock and identify customers with insufficient shelf stock. Track your availability by subcategory, brand, SKU, and customer to gain deeper insights. Assess your overall pricing shares for both on-target and off-target SKUs within the marketplace. Analyze pricing compared to the market average, establish goals, and review monthly trends. Detect pricing discrepancies at customer locations and take appropriate action to ensure compliance with pricing strategies. Keep track of the freshness of your inventory in the market and proactively address any freshness issues that arise at customer sites. Additionally, identify recurring patterns of freshness issues within your distribution channel to effectively prevent overstock scenarios. By taking these steps, you can enhance your brand's performance and optimize inventory management.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Circana

Founded

2023

Country

United States

Website

www.circana.com

Vendor Details

Company Name

eQuality

Founded

2015

Country

Lebanon

Website

www.e-qualitygroup.com/fmcg-product-eye2.html

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

CPG

Customer Management No 
Electronic Data Interchange No 
Financial Accounting No 
Forecast / Demand Planning No 
Inventory Management No 
Lot Tracking No 
Pricing Management No 
Shopper Marketing No 
Trade Promotion No 

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