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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Launch highly targeted marketing campaigns swiftly by leveraging your cloud data warehouse without the stress of storage costs, data access limitations, and reliance on engineering support. This approach allows you to operate at double the efficiency while reducing costs by 75%, resulting in a remarkable fourfold increase in return on investment. Utilize our intuitive visual builder to craft adaptable and impactful user segments for executing your ideal marketing strategies. Experience a pricing structure that is not only budget-friendly but also scales effortlessly alongside your expanding customer data requirements. Concerns about data volume will be a thing of the past as you gain access to comprehensive backfilled data, allowing for the development of thorough customer profiles that enhance engagement. Design insightful segments based on a complete 360-degree view of your data housed in the warehouse, enabling limitless possibilities. Bypass the cumbersome initial integration process by connecting directly to your Customer Engagement Platform (CEP) and start your campaign journey immediately. This way, you can minimize reliance on your data team for constructing complex and potentially faulty pipelines, allowing them to focus on areas where their expertise truly adds value. The freedom to innovate and execute is now in your hands.

Description

Customer Link, a product of PwC, serves as a customer data platform that integrates your data along with extensive third-party data from PwC to create a comprehensive 360° perspective of your clientele. Enhance customer experiences through unparalleled insights that typical platforms cannot provide. Ensure that your engagement is consistent and tailored across various channels and devices, effectively addressing your customers' needs. Experience a dynamic and complete customer profile that adjusts to shifts in demand and highlights actionable moments through call-to-action prompts. Leverage PwC’s AI and machine learning capabilities to construct a cohesive understanding of individuals, households, and essential consumer segments. Improve visibility into your spending, channel effectiveness, and customer interaction results, allowing you to identify potential wastages and uncover new avenues for high returns. This holistic approach not only maximizes your resources but also drives more strategic decision-making in your customer engagement efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Redshift Yes 
Snowflake Yes 

Integrations

Amazon Redshift No 
Snowflake No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Castled

Founded

2022

Country

United States

Website

www.castled.io

Vendor Details

Company Name

PwC

Founded

1998

Country

United Kingdom

Website

www.pwc.com/us/en/products/customer-link.html

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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