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Description
Cartful is an AI-powered guided selling and product recommendation platform for enterprise ecommerce brands.
Enterprise brands choose Cartful because it handles the real complexity of guided selling at scale. That means strict merchandising rules, on-brand experiences, and deep integration into the marketing and analytics stack. Merchandising teams own the logic, rules, and results without waiting on engineering.
Merchandising Control
Cartful gives merchandising teams full control over recommendation logic without filing a ticket. Set rules, guardrails, and fallbacks that determine which products get recommended and when. Define filters, scoring weights, and override conditions that ensure the right product surfaces for every shopper profile. When your catalog changes, your logic stays intact.
Brand-Native Experiences
Every quiz and product finder is designed to match your site, not a generic template. Cartful’s no-code visual editor lets your team build and update experiences independently, without design or development resources. Experiences deploy anywhere you can embed a snippet and reflect your brand’s design standards from day one. Shoppers never feel like they have left your site.
Stack-Ready Data
Cartful passes structured intent data downstream to the tools your team already uses. Events and attributes flow into your ESP, CRM, and analytics stack for segmentation, lifecycle marketing, and measurement. Every quiz interaction becomes a usable customer signal.
Cartful is SOC 2 Type II certified and built for enterprise deployment. Every customer receives onboarding, ongoing support, and quarterly business reviews (QBRs) to track performance and optimize over time.
Description
Rok Ecommerce uses machine learning to personalize products, services, ads and experiences from the cart to the confirmation page. Machine learning technology can be used to identify the right product for every customer, increasing average order value (AOV), and eliminating distractions. Rokt uses data science to instantly identify each customer during the Transaction Moment. It then recommends the best next action based on the business objectives of the customer and their likelihood to engage.
Rokt Ads, an exclusive advertising channel that allows brands to capture the attention of prospects on the confirmation pages of premium online stores, is a powerful tool for brands.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Attentive
Yes
Emarsys
Yes
Facebook
Yes
Google Analytics
Yes
Iterable
Yes
Klaviyo
Yes
MSIGHTS
No
Rokt Catalog
No
Salesforce
Yes
Segment
Yes
Integrations
Attentive
No
Emarsys
No
Facebook
No
Google Analytics
No
Iterable
No
Klaviyo
No
MSIGHTS
Yes
Rokt Catalog
Yes
Salesforce
No
Segment
No
Pricing Details
Pricing varies based on monthly traffic, integration needs (native vs custom-supported), support level, and enterprise requirements.
Included for all customers: one-hour kickoff + setup call, onboarding resources (docs/tutorials/videos), business-hours ticket + live chat support, QBRs with an account manager, and quiz migration as part of onboarding at no additional cost. Optional add-on services hours are available.
Included for all customers: one-hour kickoff + setup call, onboarding resources (docs/tutorials/videos), business-hours ticket + live chat support, QBRs with an account manager, and quiz migration as part of onboarding at no additional cost. Optional add-on services hours are available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Cartful
Founded
2015
Country
United States
Website
www.cartful.com
Vendor Details
Company Name
Rokt
Founded
2010
Country
United States
Website
rokt.com
Product Features
eCommerce Personalization
A/B Testing
No
Abandoned Cart Email
No
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
Yes
Reporting / Analytics
No
Social Insights
No
Product Features
eCommerce Personalization
A/B Testing
No
Abandoned Cart Email
No
Dynamic Pricing
No
Offers & Discounts Notifications
No
Personalized Site Navigation
No
Product Recommendations
No
Reporting / Analytics
No
Social Insights
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
