Average Ratings 939 Ratings
Average Ratings 0 Ratings
Description
CTM is a cloud-based conversation analytics and lead management platform designed to connect marketing attribution with customer communications and sales outcomes. Formerly known as CallTrackingMetrics, the software provides call tracking, conversation intelligence, lead routing, and contact center functionality. Its call tracking technology uses dynamic number insertion to attribute incoming calls to specific advertising campaigns, keywords, websites, and marketing channels. The platform also tracks SMS conversations, website form submissions, and online chats to provide a consolidated view of customer engagement. AI-powered analytics automatically transcribe, summarize, score, and analyze conversations to identify customer sentiment, purchasing intent, and potential sales opportunities. CTM includes AI voice agents that can answer inbound calls, qualify prospects, schedule appointments, and route inquiries to appropriate team members. Workflow automation tools support lead distribution, customer follow-ups, notifications, and CRM updates based on configurable business rules. Its reporting capabilities include real-time dashboards, advertising ROI analysis, agent performance monitoring, and campaign attribution reports. CTM integrates with marketing, analytics, and CRM platforms through native integrations, APIs, webhooks, and customizable automation tools.
Description
RapportCMS serves as our key differentiator in the market, setting us apart from our rivals. We concentrate on the synergy between telephony, interaction management, and the personnel who manage the calls. This strategy allows us to develop ‘human technology’ that is crafted by contact center professionals for their peers. We understand that outstanding call center technology must effectively tackle not only the initial greeting from the agent but also the processes that follow that moment, as well as the call routing to the agent's desktop. As a prominent contact center in the AUNZ region, we dedicated over a decade to building, refining, and enhancing our technology prior to its launch as a SAAS offering. Unlike many competitors who predominantly focus on telephony solutions, we acknowledge that the interactions that occur after the agent's greeting are just as crucial as those that take place beforehand. This comprehensive perspective ensures that our solutions are not only advanced but also highly relevant to the evolving needs of the industry.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Adobe Marketo Measure
Yes
AgencyPlatform
Yes
CAKE
Yes
Facebook
Yes
Gong
Yes
Google Analytics
Yes
Google Data Studio
Yes
Mailchimp
Yes
Nekton.ai
Yes
Integrations
Adobe Marketo Engage
No
Adobe Marketo Measure
No
AgencyPlatform
No
CAKE
No
Facebook
No
Gong
No
Google Analytics
No
Google Data Studio
No
Mailchimp
No
Nekton.ai
No
Pricing Details
$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Discounts up to 20% off for annual agreements.
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
CallTrackingMetrics
Founded
2012
Country
United States
Website
www.ctm.com
Vendor Details
Company Name
Unity4
Country
Australia
Website
www.unity4.com/rapport-cms/
Product Features
Call Center
Blended Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Scripting
Yes
Campaign Management
Yes
Database
No
Escalation Management
Yes
IVR / Voice Recognition
Yes
Inbound Call Center
Yes
Manual Dialer
Yes
Outbound Call Center
Yes
Predictive Dialer
No
Progressive Dialer
No
Queue Management
Yes
Real-time Chat
Yes
Reporting/Analytics
Yes
Call Recording
Archiving
Yes
Call Sharing
Yes
Distributed Call Recording
No
Event Triggered Recording
Yes
File Transfer
No
Instant Retrieval
No
On-Demand Recording
No
Recording Bookmarking
No
Scheduled Recording
No
Screen Activity Recording
No
Video Call Recording
No
Call Tracking
CRM
Yes
Call Log
Yes
Call Recording
Yes
Call Routing
Yes
Caller Identification
Yes
Campaign Management
Yes
Conversion Tracking
Yes
IVR / Voice Recognition
Yes
Keyword Tracking
Yes
Conversation Intelligence
AI Insights
Yes
Account Health Alerts
No
Call Analytics
Yes
Call Recording
Yes
Call Recording Cloud Storage
Yes
Call Snippets
Yes
Call Transcription
Yes
Call/Meeting Sharing
No
Sales Coaching
Yes
Topic Tags
No
Topic-Based Analytics
No
Video Conferencing Analytics
No
Win/Loss Analysis
No
IVR
Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Routing
Yes
Multiple Scripts
Yes
Phone Key Input
Yes
Survey Management
No
Text to Speech
Yes
Voice Customization
Yes
Voice Mail
Yes
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
No
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Softphone
Audio / Video Conferencing
Yes
Call Logging
Yes
Call Recording
Yes
Call Transfer
Yes
Caller Identification
Yes
Chat / Messaging
Yes
Contact Management
Yes
Fax Management
Yes
Speech Analytics
Automatic Transcription
Yes
Call Center Management
No
Call Recording
Yes
Customer Experience Management
No
Data Security
No
Natural Language Processing
Yes
Predictive Analytics
No
Self-Service Search
No
Sentiment Analysis
Yes
Surveys & Feedback
No
Product Features
Call Center
Blended Call Center
Yes
Call Logging
Yes
Call Recording
Yes
Call Scripting
Yes
Campaign Management
Yes
Database
No
Escalation Management
No
IVR / Voice Recognition
Yes
Inbound Call Center
Yes
Manual Dialer
Yes
Outbound Call Center
Yes
Predictive Dialer
Yes
Progressive Dialer
No
Queue Management
Yes
Real-time Chat
Yes
Reporting/Analytics
Yes
Call Recording
Archiving
No
Call Sharing
No
Distributed Call Recording
No
Event Triggered Recording
No
File Transfer
No
Instant Retrieval
No
On-Demand Recording
Yes
Recording Bookmarking
No
Scheduled Recording
No
Screen Activity Recording
No
Video Call Recording
No
Contact Management
Activity Management
No
Appointment Management
No
Contact Database
No
Contact History
No
Contact Import/Export
No
Customer Pipeline
No
Email Marketing
No
Group Management
No
Interaction Tracking
No
Lead Management
No
Prospecting Tools
No
Sales Pipeline Management
No
Search / Filter
No
Segmentation
No
Shared Contacts
No
Social Media Integration
No
Speech Analytics
Automatic Transcription
Yes
Call Center Management
Yes
Call Recording
Yes
Customer Experience Management
Yes
Data Security
No
Natural Language Processing
Yes
Predictive Analytics
Yes
Self-Service Search
No
Sentiment Analysis
Yes
Surveys & Feedback
Yes
Speech Recognition
Audio Capture
No
Automatic Form Fill
No
Automatic Transcription
Yes
Call Analysis
No
Concatenated Speech
Yes
Continuous Speech
No
Customizable Macros
No
Multi-Languages
Yes
Specialty Vocabularies
No
Speech-to-Text Analysis
Yes
Variable Frequency
No
Voice Recognition
Yes
Telephony
Auto-Dialer
Yes
Call Center Management
Yes
Call Monitoring
Yes
Contact Management
Yes
IVR / Voice Recognition
Yes
Inbound Reporting
No
Outbound Reporting
No
Predictive Dialer
Yes
Telemarketing Management
No
VoIP
No
Voice & Data Integration
No
